Digital Marketing Specialist

Responsibilities

• Design and build and maintain the company’s internet presence, ensuring consistency in design styles and brand identity across all Business Segment Perimeter Security (BSPS) companies.
• Maintain BSPS company visibility on SERPs, targeting top third‑page positioning on a national level.
• Update BSPS websites using content‑management system software.
• Use graphic design and image‑editing software (Photoshop, Illustrator, InDesign) to optimize graphics for websites.
• Utilize digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms to measure and report performance of all digital marketing campaigns against goals.
• Identify critical conversion points and drop‑off points and optimize user funnels.
• Create and maintain a database of design assets, page layouts and templates.
• Manage and maintain multiple websites with product drawings, specifications, photos, and technical data.
• Develop, implement and manage email campaigns and engage BSPS customers via multiple channels to increase brand awareness.
• Own projects from concept to launch, delivering production‑ready digital assets in a wide variety of formats.

• Bachelor’s degree in graphic design or a related field or 2+ years of professional design experience.
• Proven understanding of graphic design and UI/UX fundamentals.
• Experience with HTML, JavaScript, and CSS.
• Strong sense of creativity, imagination, and innovation – color theory, image editing, composition, and typography.
• Excellent time‑management skills and comfort working in a deadline‑driven environment.
• Ability to deliver production‑ready digital assets in a wide variety of formats.
• Ability to analyze consumer metrics, reports, and marketing analytics tools (e.g., Google Analytics, SEMRush).
• Proficiency in marketing automation tools.
• Excellent written and verbal communication skills with high attention to detail and accuracy.

This role is located in Tulsa, OK.