Demand Generation Manager

The Demand Generation Manager willbe responsible forbuilding and executing integrated marketing programsthat drive awareness, engagement, and pipeline growth for OK Alone in the United States. Thisnewly createdrole will focus ondigital-first strategies,leveragingpaid media,GEO/SEO, content marketing, and marketing automation to generate qualified leads across priority sectorsin North America.

The ideal candidate combinesstrategic thinking with hands-on execution, understands the nuances of an immature market, and can adapt campaigns to educate buyers while driving measurable ROI.

• Develop and own theNorth Americandemand generation strategy, aligned with OKAlone’sGTM priorities and revenue goals.
• Definecampaign objectives, KPIs, and budgetsfor digital channels (GEO/SEO, PPC, paid social, display).
• Collaborate with the Marketing Director andsalesteam to ensurealignment between marketing and sales.
• Campaign Execution
• Launch and optimizemulti-channel campaignstargeting industries and regions.
• Work with our Performance Marketing Manager to deliverpaid media programs(Google Ads, Linked In Ads) and ensure keyword targeting reflects sector-specific pain points.
• Overseemarketing automation workflowsin Pardot/Salesforce for lead nurturing and scoring, with an Automation Manager toexecute campaigns.
• Create focused ABMcampaigns for selected prospects in key industry segments.
• Content & Messaging
• Work withinternalcontent teams to createsegment-specific assets(blogs, whitepapers, webinars, video) that educate and convert.
• Ensure messaging aligns with OKAlone’svalue propositionand messaging hierarchy.
• Analytics & Optimization
• Track campaign performance across channels; report onlead volume, CPL, pipeline contribution, and ROI.
• Use data tocontinuouslyoptimizetargeting, creative, and spend allocation.
• Partnership & Event Support
• Collaborate onco-marketing initiativeswith partners.
• Supportevent-driven campaignswith pre- and post-event digital amplification.

If your experience matches what we’re looking for, then apply today:

Please note:

Due to the high volume of applications, we will not be able to respond to all candidates. If you have not been contacted within two weeks of submitting your application then you have not been successful. If we do not contact you this time, we will hold your details (in line with GDPR) for a period of 12-months, in case a suitable opportunity arises.

If you do not wish your details to be stored then please request this on your cover letter.