Senior Performance Marketing Manager | Talent Pool

About Refine Labs

Refine Labs is a B2B marketing agency that helps mid-market and enterprise SaaS companies drive more qualified pipeline and revenue. We build and execute demand strategies across brand, demand capture, and customer expansion that match how buyers make decisions today.

As a Performance Marketing Manager, you will support a Director of Demand Generation and collaborate together to drive growth for your book of clients. You will be responsible for the research, campaign build-out, analysis and optimization of clients paid media campaigns. You’ll have the opportunity to work on diverse projects across multiple verticals with a focus on implementing innovative demand generation programs.

This role is client facing and will be expected to interface and communicate with clients via Zoom, email, and Slack. We’re building a Talent Destination for the best minds in B2B marketing. You’ll work alongside people who challenge the status quo, care about doing it right, and want to grow. If you’re ready to step into a high‑impact role and lead work that moves the needle, let’s talk.

Salary target for this position is $95k.

Note:

Our operations are entirely remote, however we are presently prioritizing candidates for our pool that reside in the following states: CA, CO, FL, GA, IL, IN, IA, MD, MA, NY, NC, OK, OR, PA, TN, TX, VA or WA.

By submitting your application for this position through Linked In, your profile will be added to our candidate pool. Should review of your qualifications align with an immediate business need and result in a decision to pursue your candidacy, you will be contacted by our recruiting team.

• Paid Media Campaign Management:
  Plan, test, implement, and measure multi‑channel media campaigns to drive inbound demand. Perform audience research to develop new campaign ideas for paid search and paid social. Manage day‑to‑day performance across several media channels including, but not limited to:
  Linked In, Meta Ads, Google Ads, & Microsoft Ads.
• Data Analysis and Reporting:
  Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations. Rapidly iterate on strategy based on findings.
• Budget Management and Pacing:
  Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients.
• Client Management:
  Interface regularly with clients, prepare reports, presentations & other client‑facing materials to showcase the results and impact of your efforts.
• Cross‑team
  
  Collaboration:
  
  Partner closely with a Director of Demand Generation to co‑design strategic marketing campaigns for your book of business.

• Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment
• An analytical mindset and proven track record in making data‑driven decisions to continually optimize performance and determine future investments
• The ability to identify trends & insights through in‑depth data analysis
• Google Ads & Analytics certifications preferred!
• Experience building & managing ad campaigns in Google Ads, Linked In, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.])
• Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager.
• Strong client‑facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls.
• Empathy – for our team, our partners, our clients, and their customers
• To be a team player with exceptional communication and interpersonal skills
• The ability to clearly articulate ideas, frame problems and offer solutions
• Strong organization & multi‑tasking skills and the ability to consistently evaluate priorities with attention to detail
• To be adept at juggling many projects at once, working cross‑functionally while never losing sight of goals and timelines
• To be able to effectively communicate expectations to team members in a timely and clear fashion
• The ability to resolve and/or elevate issues in a proactive…