Content Community Manager Marketing Focus

About Crush Rewards

Crush is a DePIN-inspired consumer rewards platform that turns everyday shopping data into liquid, tradeable CRUSH tokens
. People earn rewards from the shopping data they already generate, keep them forever (non-expiring), and can use them flexibly: swap for USDC, lock for boosts, or use them anywhere crypto flows (think Hivemapper, but for consumer spending data)

We solve three massive frustrations at once:

• Expiring points (47% of consumers hate this most)

• High friction / low value (rugged points, slow payouts, tiny rewards)

• Data black box (brands pay billions for granular CPG data; users get gift cards and zero transparency)

Our Data-to-Earn model works through:

• Passive - Link cards for automated transaction data

• Active - Snap receipts or store-shelf images for pricing/promo intelligence

• Other - Surveys, referrals, linking apps (Uber, Door Dash, etc.)

Our tokenomics tie CRUSH to real demand: when brands buy insights, the protocol buys CRUSH and burns most of it, while a portion is redistributed to the users whose data was used.

The iOS app is live (App Store, but still in beta on devnet) and users can already link cards, upload receipts and claim weekly tokens. We are now in the critical “first real users” phase: turning early downloads into active, high-quality data contributors who evangelize the product.

That’s where you come in.

You will own content creation, community building, and organic user acquisition for a brand-new mobile app in the intersection of fintech, crypto, and consumer data. This is not a pure social-media manager role. It is a growth-oriented position where your output directly moves the needle on downloads, activations (card links + receipt uploads), and retention.

You will be one of the most visible faces of Crush in the early days. Your work will shape how people first hear about us, why they trust us, and why they keep coming back (and bringing friends).

• Write and publish high-quality, educational, and engaging content across X, blog (on crush rewards.app), Linked In, and emerging platforms (Tik Tok/Instagram Reels for receipt-snapping demos, You Tube for deep dives).

• Core content pillars:

  • Problem-aware - “Why your loyalty points are quietly stealing from you”

  • Solution-aware - “How Crush turns receipts into real crypto you actually own”

  • Product-led - Step-by-step guides, “I linked 4 cards and earned $X this week” case studies, tokenomics explainers (make the burn-and-mint model simple and exciting)

  • Community & user-generated - Repurpose user stories, run “Receipt of the Week” contests, feature top earners

• Produce threads, carousels, short videos, blog posts, email sequences, and in-app messaging.

• Optimize for SEO on the blog (target keywords like “non-expiring rewards,” “crypto cashback,” “own your shopping data”).

• Own and grow our presence on X (@Crush Rewards – currently small but high-intent audience) and build new channels (Discord/Telegram) from zero.

• Daily engagement: reply to every mention, DM, and comment with personality and speed.

• Create rituals: weekly AMAs, reward drops for top contributors, referral leaderboards, “Data Drop” updates showing how user data is creating real enterprise value.

• Moderate, nurture, and protect the community (handle FUD gracefully, turn skeptics into believers, spot and reward power users early).

• Build a referral engine that feels native (not spammy) — users who bring in high-quality data contributors should earn meaningful boosts.

• Engage on Reddit (personal finance, cashback, receipts, and crypto-curious communities): contribute value-first posts and comments, answer questions, and build credibility without spam.

• Design and run organic acquisition campaigns focused on the first 5k–10k high-quality mobile users.

• Tactics you will own or heavily influence:

  • Influencer & micro-influencer outreach (fintech, crypto, personal finance, receipt-hacker creators)

  • Cross-promotions with complementary apps/wallets

  • Content-led funnels (blog -> email -> app download)

  • On-platform growth (in-app…