Digital Director; RAN

For 30 years, Rainforest Action Network (RAN) has campaigned for the forests, their inhabitants and the natural systems that sustain life. In coalition with Indigenous communities and allies from around the world, RAN uses non-violent direct action, grassroots organizing, education, and strategic communications to challenge corporations to stop destructive operations, respect human rights, and adopt comprehensive policies that reduce their contributions to global warming.

The ideal candidate has a visionary and compelling approach to digital engagement strategies in advocacy, fundraising, social media, and campaigning, and strong project management and analytical skills necessary to implement those strategies. They see technology as a creative tool for social change and are passionate about and experienced in working at the intersection of digital, advocacy, and membership-based organizing. This is a highly collaborative position, working closely with RAN’s climate, forest and partnership programs, their campaigns, and communication and development departments.

The ideal candidate will thrive at coordinating inter-departmental teams, being able to work across differences, and can gracefully manage multiple priorities in a fast-paced campaigning environment.

RAN is headquartered in downtown San Francisco but employs staff across the country and internationally. Currently, the majority of the RAN Digital team work remotely — which means the ideal candidate will have experience managing remote staff. This position needs to be based in North America. If the ideal candidate is not based in San Francisco, they will be required to travel to San Francisco regularly for orientation, staff retreats, board meetings, etc.

The Digital Director will serve on RAN’s Leadership Team and report to the Deputy Executive Director. This leadership position supports the organization across all departments driving online advocacy campaigns, organizational identity, supporter engagement and online fundraising growth.

• Management of Digital Department:
  Supervise digital department staff, and any outsourced technology contractors by providing strong leadership, cohesion, capacity building, professional development and leading the department’s annual planning. Manage department’s budget and vendors.
• Management of Digital Assets:
  Support and advise, as needed, team’s management of all RAN digital assets and digital presence, including website, blog, social media accounts, online advocacy tools, CRM, and email program. Drive the evolution of the digital engagement by identifying and pursuing appropriate innovative tools, approaches and strategies, while maintaining a balanced sustainable workload for the digital team.
• Organizational Leadership:
  Serve on RAN’s Leadership Team, collaborating with and supporting the Executive and Leadership team on setting and implementing organizational priorities while representing the digital team’s vision and needs.
• Drive Online Fundraising:
  Responsible for spearheading RAN’s digital fundraising and overseeing organizational budget and revenue, in coordination with Finance and Development staff. Implement plans to continually and optimally engage and grow RAN’s membership list and supporter base. Collaborate with the Development department to ensure a positive return on investment from a diversified and robust online fundraising program.
• Analytics/Data:
  Lead the department and organization in implementing a culture of data-driven decision making. In consultation with the digital production, campaigning, and fundraising staff, develop key performance indicators, metrics and tools ensuring data-driven decisions across all digital channels.
• Strategic Communication:
  Collaborate with Communications department, Small Grants and Climate and Forests Programs to help develop messaging arc that connects and engages RAN’s supporters.
• Promoting RAN's Theory of Change:
  Possess a strong grasp of social movement theory, and RAN’s approach to securing systemic reforms in the marketplace.

Compelling candidates will have strong organizational and team management skills. They…