Lead Generation & LinkedIn Engagement VA

Overview

Role: Lead Generation & Linked In Engagement VA

Business: Sales Consulting, Leadership Development & Keynote Speaking

Industry: Sales Consulting / Leadership Training / Keynote Speaking

Location: USA

Work Setup: Part-time (10 hours/week)

About the Client an experienced sales consultant, leadership advisor, and keynote speaker who has been operating his business since 2002. He works with companies to improve sales strategy, provide sales training, coach leadership teams, and deliver keynote presentations. His business has historically grown through long-term engagements and referrals
, but he is now actively rebuilding his client pipeline after industry shifts during COVID and partner retirements. He is also the author of the book “Leadership Selling,” which he uses as a key resource for marketing and credibility when generating new business opportunities.

Primary Objective of the Role The Virtual Assistant will support Joe in generating new business opportunities by researching prospects, conducting outreach, nurturing relationships, and booking appointments. This role will also support Linked In engagement activities and document review tasks to improve Joe’s visibility, professionalism, and consistency in his communications. The primary focus is relationship-based lead generation
, not aggressive sales or pitching.

The VA will help identify and build lists of potential clients within Joe’s target geographic region.

Responsibilities include:

• Researching companies within Joe’s local market (Vermont and nearby regions including Boston within ~500 km radius)
• Identifying businesses that may benefit from:
  • Sales strategy consulting
  • Sales training programs
  • Leadership development
  • Keynote speaking engagements
• Creating and maintaining organized prospect lists in spreadsheets
• Identifying relevant decision-makers within target organizations
• Collecting accurate contact information
• Preparing lead lists for outreach activities

The VA will collaborate closely with Joe to define ideal prospect profiles and target industries
.

The VA will conduct relationship-based outreach to introduce Joe’s services and generate appointments. Outreach activities may include:

• Cold calling local businesses
• Following up with prospects
• Introducing Joe’s consulting services
• Sharing information about Joe’s book and thought leadership
• Building initial relationships with prospects
• Nurturing potential clients through follow-ups
• Booking appointments or discovery calls for Joe

Important notes:

• The goal is not to close sales
• The objective is to secure meetings and build relationships
• Sales cycles may be long-term and consultative

The VA will help maintain Joe’s presence on Linked In by increasing visibility and engagement.

Responsibilities include:

• Engaging with posts on Joe’s Linked In account
• Writing and posting comments on relevant posts
• Sending connection requests to relevant professionals
• Inviting people to follow Joe’s Linked In newsletter
• Supporting Linked In prospect research
• Identifying relevant conversations or opportunities for engagement

Joe will continue to create his own posts and newsletter content, but the VA will support daily activity to maintain algorithm visibility
.

• Estimated time allocation:
  Approximately 30–60 minutes per day for Linked In engagement.

The VA will support Joe by reviewing important documents before they are sent to clients. Tasks include:

• Proofreading proposals
• Reviewing documents for grammar and clarity
• Reviewing and improving PowerPoint presentations
• Enhancing formatting and structure
• Suggesting minor visual improvements to presentations
• Ensuring documents maintain a professional tone

This task is particularly important since Joe frequently sends proposals and presentations to corporate clients.

• Experience in lead generation, prospect research, and appointment setting
• Strong understanding of consultative sales or relationship-based selling
• Ability to conduct professional outreach calls
• Comfortable with handlin…