Regional Sales Manager - West Coast

Regional Sales Manager – West Coast

Join to apply for the Regional Sales Manager - West Coast role at amika

amika means friend. we’re a fearless, Brooklyn‑born, salon‑raised haircare brand + a friend to all hair, hairstylists, the planet + you.

We’re rooted in clinical results. Each product is infused with our intoxicating scent and powered by our superfruit soul, sea buckthorn—known as one of Earth’s most omega‑rich plant sources, this potent berry nourishes your skin, scalp and strands.

We’re a proud pal to the planet + certified B‑Corp. From sustainably sourced ingredients and recyclable packaging to energy‑saving production processes, we pledge to reduce our greenhouse gas emissions, waste and energy to reach Net Zero by 2030.

Having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes and community. Think of us as your at‑home hairapist, here to empower self‑expression and bring joy to your haircare experience. All hair is welcome™.

This field‑sales position fully supports the strategies and execution of the US Professional Distribution network—including Cosmoprof, Salon Centric, independent distributors, and chains set forth by the company. The primary goal is to achieve company revenue, sell‑through, and distributor goals/KPI objectives, including the expansion of new doors and growth of the in‑salon brand share within the assigned territory.

• Build productive call cycles including regular visits with key territory stores, salons, suites, academies, schools and chains, and pursue new business opportunities.
• Own the execution and results of the “Amika Means Friend Tour” for the cities within your region—pre‑planning, communication, organization, and working closely with distributor partners and the Director of Business.
• Establish a 90‑day schedule focused on key markets, using a top‑down approach to maximize ROI.
• Master territory business metrics—goals, results, year‑over‑year performance, and overall amika results.
• Execute sales strategies, promotional activities, and marketing plans by territory and client, focusing on sales results and ROI.
• Coach, train, and motivate professional store and field sales representatives; ensure each store/consultant/salon receives frequent training and product reinforcement.
• Manage all territory field activity and communications with amika Educators.
• Represent the company at regional and national conferences, events, and sales/planning meetings as needed.
• Ensure salons/stores are properly stocked and merchandised for maximum visual exposure.
• Maintain the top salon customer base and develop strategies to increase market share; build a working top‑tier salon target list for conversion.
• Recommend actions and support plans for store/salon accounts needing improved performance.

• Develop strong relationships with territory stores and sales teams to meet targets.
• Communicate timely and consistently with salons, sales consultants, distributor management, and company teams.
• Create an atmosphere focused on achieving sales goals; drive productivity across stores, salons, suites, and accounts.
• Prioritize urgent and large business opportunities using sound time management and effective delegation.
• Analyze monthly sales reports to identify volume achievement and opportunities; develop improvement strategies.
• Schedule and execute additional events in key opportunity areas to boost sales.
• Manage territory expenses and achieve a satisfactory profit/loss ratio and market share per company standards.
• Monitor competitor products, sales, and marketing activities.
• Provide efficient feedback to company personnel on strategy, training, tools, and product effectiveness.

• Collaborate with company personnel to execute an education strategy supporting sell‑through.
• Recruit, develop, and partner with 1099 educators in the region.
• Identify educational needs and opportunities for stores, salons, suites, academies.
• Collaborate with the Pro Education team to support a team of top Educators.
• Deliver detailed product knowledge, sales tips, features, and benefits to stores and salons.