National Director, Sales, Marketing and Product Development

Company Overview

Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide.

At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud.

Sales, Marketing & Product Management

Strategically lead and direct all payment / credit card new product development activities, champion all sales and marketing channels of the organization's products and services suite including: identifying opportunities to launch new products or to enter new markets; managing sales and marketing budgets; projecting revenue and growth potential; identifying technology and marketing tools; conducting necessary market‑research and branding studies; and building and overseeing the company’s national sales and marketing teams.

Responsible for driving profitable growth of CFNA through the development of integrated business plans with various Bridgestone Americas lines of business, highlighted by the achievement of CFNA application and sales objectives for BSRO :2,200 company owned stores, BATO Independent Tire Dealers and Private Label Merchants (:6,000 stores), and driving outside spend on CFNA’s co‑branded credit card product. Combined responsibility for the strategic leadership of $1.75B in sales volume, and contributing to over $130 million in Operating Profit from CFNA to Bridgestone annually.

In this role, your primary responsibilities will include:

• Operating with a general manager mindset - Develops and executes comprehensive sales & marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Insights Development – developing the learning plan and conducting necessary research to identify new insights.
• Strategy – translating insights to action, to develop new products and/or new markets to enter and supporting in market programs. Ability to strategically grow and diversify the current product portfolio leading to bottom line growth for the enterprise.
• Marketing excellence – development best in class marketing talent, to produce best in class marketing executions to support business growth. Expertise in increasing product and brand awareness and creating an optimal mix of product and promotional channels.
• Step change digital strategy development and execution to accelerate our business growth.
• Partnering all areas of CFNA with New Payment Product development activities and partnerships to develop a robust pipeline of new products, services and technologies to support the growth of the business.
• Customer and dealer engagement/partnership to develop profitable joint business plans.
• Coaching and development of the team’s sales and marketing staff.
• Development of engagement strategy at key trade related events and activities (e.g. trade shows, industry events) that help to elevate the brand position in market.
• Establishes and maintains relationships with industry influencers.
• Managing all related expense budgets, and P&L contribution lines for CFNA.
• Provides leadership for outside agencies on ongoing promotional campaign development and execution.
• Serves as a member of the executive team lead for CFNA.

• Manages highly engaged sales, marketing, and new product development team including product program managers over various related business disciplines. Span of control will be 3-5 direct reports, and a team of 20 employees.
• Responsible for the overall direction, coordination, and evaluation of all teams on a national basis.
• Ca…