RYOBI General Manager - Asia

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* Job Description:

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* ** General Manager - Asia, RYOBI*
* *
* Location:

Hong Kong or Ho Chi Minh City*
* ** Role Summary*
* Reporting to the Group President, the  
** General Manager - Asia, RYOBI
** is a senior leader responsible for driving the  
** full P&L performance, strategic growth, and market expansion of the RYOBI brand across Asia** .

This role will lead the development and execution of a comprehensive regional business strategy, including product, marketing, distribution, and commercial execution. As a key member of the global leadership team, this individual will own the end-to-end business across Asia, ensuring alignment with global brand strategy while tailoring approaches to local market dynamics.

The General Manager will build, lead, and scale a high-performing cross-functional organization, including Product Management, Marketing, Sales, and Commercial Operations, to accelerate growth and strengthen RYOBI's market position across key Asian markets.

** Essential Responsibilities*
* ** Strategic Leadership & Business Ownership*
* + Own full P&L responsibility for the RYOBI business across Asia, including revenue growth, gross margin, cost structure, and profitability.

+ Develop and execute a 3-5 year regional growth strategy, including market expansion, channel development, and portfolio optimization.

+ Drive annual operating plans, including sales, margin, pricing, and mix targets, with clear accountability for results.

+ Identify and pursue new market entry opportunities, partnerships, and distribution strategies across Asia.

+ Act as the primary regional leader, representing the Asia business with executive leadership.

** Innovation & Product Strategy*
* + Lead the development of regional product and innovation strategies aligned with global RYOBI direction and tailored to Asian consumer and professional needs.

+ Partner with global product development teams to shape and execute innovation pipelines.

+ Ensure product portfolios address local market requirements, competitive positioning, and price architecture.

+ Drive disciplined portfolio management, including lifecycle planning, cost optimization, and SKU rationalization.

** Market Intelligence & Commercial Excellence*
* + Establish a deep understanding of Asian customers, end users, and channel partners, translating insights into actionable strategies.

+ Monitor competitive landscape, emerging technologies, and category trends to inform decision-making.

+ Lead regional go-to-market strategies, including channel mix (retail, e-commerce, distribution), pricing, and promotion.

+ Drive data-informed decision making, including business cases, ROI analysis, and performance tracking.

** Cross-Functional Leadership*
* + Lead and align cross-functional teams across Sales, Product, Marketing, Supply Chain, Finance, and Operations.

+ Ensure strong coordination between regional and global teams to drive execution excellence.

+ Oversee sales and distribution strategy, ensuring strong retail and channel partnerships across Asia.

+ Drive operational efficiency, including demand planning, inventory management, and cost control.

** Organization Building & Talent Development*
* + Build, lead, and develop a high-performing regional leadership team.

+ Establish clear organizational structure, roles, and succession plans to support future growth.

+ Foster a culture of accountability, collaboration, and high performance.

+ Serve as a change agent, embedding processes, discipline, and behaviors required to scale the business.

+ Mentor and develop leaders to expand capability across markets and functions.

** Qualifications / Requirements*
* + 12+ years of progressive experience in general management, product leadership, or commercial leadership within consumer goods, power tools, or adjacent industries.

+ Proven success with full P&L ownership in a regional or multi-country leadership role.

+ Demonstrated ability to develop and execute growth strategies across diverse Asian markets.

+ Strong background in product strategy, innovation, and go-to-market execution.

+ Track record of building and leading high-performing, cross-functional teams.

+ Deep understanding of distribution channels in Asia (retail, e-commerce, and/or professional channels).

+ Highly strategic, analytical, and results-oriented with strong business acumen.

+ Ability to operate effectively in a fast-paced, high-growth, dynamic environment.

+ Excellent communication and executive presence, with experience engaging senior leadership.

+ Strong leadership capabilities with the ability to influence across global and regional teams.

+ Willingness to travel extensively across Asia as needed.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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