Product Marketing Manager

Job Title: Product Marketing Manager

Reports to: Director of Growth Marketing

Location: Atlanta, GA

Workstyle: Hybrid; 3 days in office

Classification: Exempt

Pay Range: $85k-95k

At Extu, we don’t just play in the market—we're leading it. As one of the fastest-growing companies in our space, we help the world’s biggest brands grow revenue through incentive marketing, group travel rewards, and through-channel campaigns. Our Partner Experience Platform makes it all work, blending smart strategy with seamless technology.

We believe in growth—ours, our clients’, and yours. It requires smart people, shared goals, and a culture that values both speed and support. That’s why we’ve been named one of Atlanta’s Best and Brightest Companies to Work For® (13 years running) and recognized as a Top Workplace®.

We are a purpose and values‑led organization that offers:

• Working with some of the largest brands in the world
• An innovative technology platform
• A global company, with global opportunities
• An informal, collaborative work environment with close access to senior management

Extu is seeking a strategic, market‑facing Product Marketing Manager to lead positioning, commercialization, go‑to‑market strategy, and market adoption for our Partner Experience Platform. This role will serve as the bridge between Product, Sales, Marketing, and Executive Leadership—ensuring our platform is clearly differentiated, enterprise‑ready, and consistently represented across every customer touchpoint.

This is a highly visible individual contributor role focused on product marketing strategy, customer insights, competitive intelligence, analyst engagement, and product launches. The ideal candidate has strong B2B SaaS product marketing experience and a proven ability to translate complex technology into compelling customer value propositions that drive awareness, adoption, and revenue growth.

The Product Marketing Manager will act as the voice of the market internally while ensuring Extu speaks with one clear, differentiated voice externally.

• Partner closely with Product Management to influence roadmap priorities based on customer feedback, market trends, and competitive insights
• Act as the voice of the customer and market internally
• Conduct win/loss analysis, customer research, and buyer insight initiatives to refine positioning and go‑to‑market strategy
• Translate technical platform capabilities into compelling business outcomes and customer value narratives
• Support product adoption and lifecycle marketing initiatives across the customer journey

• Own and evolve Extu’s messaging architecture, ensuring consistency across enterprise buyers, partners, analysts, and internal stakeholders
• Define and advance Extu’s category narrative and platform positioning within the market
• Develop differentiated value propositions, buyer messaging frameworks, and persona‑based positioning
• Lead competitive intelligence efforts, including battle cards, market analysis, and differentiation strategies
• Ensure positioning consistency across sales enablement, analyst relations, executive communications, PR, and product launches

• Own go‑to‑market strategy and launch readiness for new products, platform capabilities, and enhancements
• Develop and execute launch plans in partnership with Product, Sales, Growth Marketing, and Leadership teams
• Align pricing, packaging, and positioning strategies to market opportunities and customer needs
• Coordinate product launches, announcements, and commercialization initiatives
• Ensure cross‑functional alignment from launch planning through post‑launch adoption and measurement

• Build and maintain strategic sales enablement materials including pitch decks, one‑pagers, objection handling guides, and competitive battle cards
• Partner with Sales Leadership to refine messaging based on buyer feedback and field insights
• Equip revenue teams with clear, differentiated narratives that improve pipeline acceleration and win rates
• Support executive thought leadership and strategic account…