Digital Sales Strategist - Wktb

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Telemundo Atlanta (WKTB) is the premier, Emmy award-winning Spanish-language station delivering the most local news across broadcast and digital platforms in the nation's 21st largest Hispanic DMA. With more than 70 Southeast Regional Emmy Awards, our dedicated team produces credible, impactful news and information daily while offering comprehensive multi-platform marketing solutions for our partners. Join a dynamic, community-first station where your work makes a meaningful difference every day.

WKTB/Gray Digital Media in Atlanta seeks a Digital Marketing Strategist to support our Marketing Executives with client-facing pre- and post-sale campaign planning, trafficking, and optimization. You will manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

Seeking an energetic, strategic Digital Marketing Specialist who loves collaborating, problem-solving, and driving measurable results. In this role, you will be the go-to digital expert supporting our Marketing Executives (MEs), bridging sales and strategy to craft, launch, and optimize multi-channel campaigns. You will bring creativity, data-driven insights, and a passion

• Partner daily with MEs to build digital strategies that align with client goals and KPIs
• Translate client objectives into clear pre/post-sale marketing plans, timelines, and deliverables
• Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social

• Manage pre/post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting
• Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement
• Work with internal and external teams to traffic assets and confirm launch readiness

• Monitor performance and proactively optimize campaigns for efficiency and scale
• Diagnose performance drivers across audiences, creative, placements, and inventory
• Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams

• Join pre/post-sale client calls with MEs to present results and guide next-step optimizations
• Surface upsell, renewal, and cross-sell opportunities based on data-backed insights
• Share success stories, case studies, and best practices to elevate digital expertise across the sales team

• Maintain organized documentation, trafficking sheets, and reporting cadence
• Ensure all deliverables and reporting are accurate and on time
• W…