Store Manager, Retail & Store Manager

Everyone is welcome here. Each of us is unique, and that is what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That is why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

IN A NUTSHELL...

The Store Manager is responsible for building, guiding, and supporting a store and its team to bring well-being and an improved quality of life through cannabinoids to customers, while driving sales growth and profitability. Our strongest Store Managers inspire and motivate others by modeling our core values, engaging customers with expertise, and demonstrating a true passion for representing and selling our brands.

Parallel is one of the largest multi-state cannabis companies in the world, operating in four markets:
Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy working in a company that is growing quickly, moving with purpose, and constantly challenging itself to achieve more, then Parallel may be the place for you. We work hard, support one another, and are united by an ambitious vision: pioneering a new paradigm of what well-being can be for all people, everywhere.

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WHAT YOU WILL BE DOING

Sales, Business Performance & Financial Accountability

• Drive and maximize sales performance for your store to meet or exceed monthly and annual sales budgets while protecting margin and operational integrity.
• Analyze store KPIs including sales, conversion, IPT/AOV, labor %, payroll, inventory, shrink, and profitability, and create measurable action plans.
• Own inventory health by monitoring aging inventory, cycle counts, recalls, transfers, green waste, and full store counts per schedule.
• Actively monitor market trends, competitive activity, and pricing to identify opportunities for growth and differentiation.
• Drive customer service model to service every customer/patient that walks into the store.

Leadership, Talent Development & Performance Management

• Build, train, and retain a high-performing dispensary team through coaching, role-playing, ten-minute training, and continuous feedback.
• Maintain documented development plans, succession plans, and level-setting action plans in partnership with the Reporting Manager.
• Ensure all team members complete required training and certifications and are developed with consistent, branded onboarding standards.
• Lead with accountability while fostering an inclusive, respectful, and motivating work environment aligned with company values.

Customer Experience & Brand Execution

• Lead with a customer-first mentality (white Glove), ensuring best-in-class service, ethical selling, and consistent brand representation by providing exceptional customer service .
• Maintain a strong presence on the sales floor to engage customers, support staff, and model selling behaviors.
• Review online reviews regularly and coach teams to improve guest feedback and satisfaction.
• Personally ensure follow-up with new patients to reinforce trust and elevate the onboarding experience.

Operational Excellence & Visual Standards

• Execute and uphold brand standards, visual merchandising, floor sets, and presentation directives with precision and timeliness.
• Ensure store schedules align with labor models, traffic trends, and payroll parameters.
• Deploy and continuously improve standard operating procedures (SOPs) and work instructions.
• Conduct monthly Mock CCC Inspections and ensure readiness for all regulatory audits.

Communication, Reporting & Cross-Functional Partnership

• Maintain consistent, transparent communication with Reporting Manager, Operations, and Retail Leadership on performance, risks, and initiatives.
• Partner with Marketing, and Retail Leadership to support local events, promotions, and doctor pop-ups…