Business Development Specialist

We are seeking a Business Development Specialist to drive growth, strengthen referral channels, and support the patient journey from initial interest through decision‑making. This is a hybrid role that combines relationship‑building, strategic growth initiatives, and direct patient engagement.

You will work cross‑functionally with marketing, operations, and clinical teams to expand our reach while also playing a key role in guiding prospective patients through their vision correction journey.

• Identify and develop new referral sources, partnerships, and community relationships
• Build and maintain relationships with optometrists, healthcare providers, and local businesses
• Support outreach initiatives, events, and strategic partnerships to increase patient volume
• Track and analyze growth opportunities across locations

• Connect with prospective patients to understand their goals, lifestyle needs, and interest in vision correction
• Provide guidance and education on available options in a clear, approachable, and personalized way
• Support patients through the decision‑making process and help move them toward scheduling
• Partner with clinical and surgical teams to ensure a smooth transition from interest to procedure

• Collaborate with marketing to optimize lead flow, messaging, and engagement strategies
• Monitor key performance metrics (lead conversion, show rates, patient acquisition trends)
• Identify gaps in the patient journey and recommend improvements

• Ensure growth‑related workflows (follow‑ups, outreach, communication touchpoints) are executed consistently
• Work closely with internal teams to align on initiatives and ensure adoption
• Continuously evaluate and improve processes that impact patient experience and conversion

• Assist in launching new programs, campaigns, and service offerings
• Provide feedback from the field on patient behavior, objections, and trends
• Contribute to the ongoing evolution of the Modern Vision Correction program

• A strong relationship‑builder who is comfortable engaging both professionals and prospective patients
• Confident communicator who can guide conversations and support decision‑making
• Results‑driven and motivated by growth, performance, and measurable outcomes
• Organized and able to execute consistently across multiple initiatives
• Proactive and solutions‑oriented—you identify opportunities and act on them

• Background in business development, sales, account management, or healthcare outreach preferred
• Experience in consultative or client‑facing roles is a strong plus
• Strong communication and relationship‑building skills
• Ability to manage multiple priorities in a fast‑paced environment
• Interest in healthcare innovation and patient experience

• Be part of a forward‑thinking organization
• Opportunity to directly impact both growth strategy and patient experience
• Work alongside a high‑performing, collaborative team
• Clear path for growth as the program continues to scale