Area Sales Director, Event Strategy & Performance

About Topgolf

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high‑energy, high‑volume environments where performance matters and results are visible. Every day, we bring together golf, food, beverage, events, and entertainment into one experience that keeps guests coming back.

Are you the kind of sales leader who develops talent as fiercely as you drive revenue? Do you think in terms of pipeline health, conversion rates, and coaching moments — not just closed deals? Are you comfortable holding a team accountable while staying in the trenches with them on live opportunities?

We're looking for an Area Sales Director who leads from the front. Someone who builds high‑performing sales teams, inspects performance with precision, and drives predictable revenue growth across multiple venues. This role isn't about managing activity. It's about elevating salesmanship and owning results. If you're ready to coach, develop, and drive a sales organization, not just oversee one — this is where you do it.

The Area Sales Director, Event Strategy & Performance drives revenue across assigned venues by developing sellers, leading core sales routines, and elevating salesmanship on live opportunities. This role owns coaching, pipeline inspection, strategy execution, and cross‑functional alignment to deliver consistent, predictable growth across the market. The role will require weekly travel amongst assigned venue locations.

• Coach & Develop Sales Leaders – lead and develop Venue Sales leaders through consistent 1:1 coaching, call reviews, and live deal strategy; drive performance through Power Hours, on‑site tour coaching, and support on complex opportunities; mentor sellers on objection handling, live call execution, and high‑stakes client interactions; build a culture of sales excellence and continuous improvement across all venues.
• Own Performance & Accountability – own revenue performance across venues by driving target achievement and improving conversion rates; inspect pipeline health and ensure consistent execution of sales standards, tools, and behaviors; identify performance gaps early and act decisively to course‑correct and protect revenue; hold teams to a high bar.
• Drive Strategy & Market Alignment – lead weekly 1:1s with Event Sales Directors and Managers, daily market huddles, and weekly sales meetings; develop and refine market‑level business development strategies and top account plans; partner with General Managers to align strategy, forecasts, priorities, and execution plans; integrate execution with the Venue Support Center Sales Leadership.
• Manage Operations & Reporting – maintain a data‑driven approach through dashboard reviews, reporting analysis, and sales coordination; identify data gaps and performance trends before they become problems; oversee event closeouts to ensure accuracy, completion, and a strong post‑event guest experience.
• Represent the Brand in Market – travel between venues (50%) to provide in‑person coaching, support, and operational alignment; build and maintain relationships with key accounts, community leaders, and business partners; serve as a visible, energizing presence that reinforces Topgolf's culture and values.

• Being Resilient – rebounding from setbacks, persisting, and keeping the team focused and productive.
• Communicates Effectively – delivering clear multi‑mode communications and fostering constructive dialogue.
• Drives Results – consistently achieving results, eliminating obstacles, and fostering urgency around pipeline health.
• Builds Effective Teams – creating cohesive leadership teams and culture supporting cross‑functional teamwork.
• Strategic Mindset – translating vision into market‑level strategies and balancing long‑term growth with immediate execution.
• Ensures Accountability – holding self and others accountable, monitoring metrics, and designing feedback processes.

• 5+ years of progressive sales experience, including leadership of direct reports.
• Bachelor's degree in hospitality…