Go-To-Market Readiness Lead

Responsibilities

• Create a unified plan that bridges product development with Go to Market execution
• Align on tech ready dates to enable GTM phases (pilot, limited launch, GA) and technical documentation to support
• Drive engagement and visibility with Revenue leads early on to ensure alignment on product focus
• Identify all cross-functional teams to ensure engagement on required deliverables and timing
• Partner with Product Marketing to ensure target audience is being prioritized in any GTM execution items
• Drive regular cadence to monitor and report on execution of GTM items
• Provide Product Marketing required product content to drive content creation required for launch
• Partner to understand market landscape and enable internal pricing and comp needs with relevant teams
• Own the end-to-end Pilot process and success against KPIs to ensure product viability ahead of release to market
• Use open and ongoing feedback loops to align on product enhancement prioritization with Product Marketing ahead of sharing with Product to drive subsequent planning phase and roadmap
• Evaluate product opportunities to drive up-sell and cross-sell and liaise with Product Marketing on how to execute

• Bachelor's degree, or equivalent work experience
• Eight to ten years of experience in project management activities
• BA/MBA in business administration, marketing, information technology, or other related field (preferred)
• Enterprise Healthcare experience an asset (preferred)
• ISV (Independent Software Vendor) experience an asset (preferred)
• Knowledgeable of business unit’s function and products
• Considerable knowledge of product/program development, pricing, implementation and strategic analysis
• Strategic and thoughtful communicator with outstanding written and verbal communication skills
• Well-developed analytical, decision-making and problem-solving skills
• Strong financial and competitive analysis and computer skills
• Demonstrated management, leadership and interpersonal skills

• project management
• product development
• strategic analysis
• financial analysis
• competitive analysis
• pricing
• implementation
• KPI management
• content creation
• market analysis

• communication
• analytical skills
• decision-making
• problem-solving
• leadership
• interpersonal skills
• strategic thinking
• collaboration
• engagement
• feedback management

• Bachelor's degree
• MBA