Brand Creative Content Writer

JOB TITLE:

Brand Creative Content Writer DEPARTMENT:
External Relations REPORTING TO:
Brand Creative Director STATUS:
Salary/Exempt

HOURS:

Full-time; 40 hours/week

LOCATION:

Brooklyn Park, MN / Hybrid

Second Harvest Heartland is the second-largest food bank in the United States, sourcing and delivering food to nearly 1,000 food shelves and food distribution partners throughout 59 counties across central and southern Minnesota and western Wisconsin. Our work begins with a bold vision: a community where no one goes hungry. We help fill plates, shelves, and fridges throughout the region while shining a light on food insecurity and its root causes and inspiring action at home and across the country.

By utilizing new and better data, engaging and mobilizing partners, and advancing innovative solutions, we are on the leading edge of a new movement to address hunger and food insecurity in our communities.

If you’re ready to turn your passion into purpose, join us and help build a future where every neighbor has the food they need to thrive.

Join Second Harvest Heartland as a Brand Creative Content Writer. This position leads the development of brand-aligned storytelling and writing copy to support the organization’s strategic priorities and create compelling stories that elevate hunger awareness and inspire audiences to take action towards ending hunger. This position is part of the Creative team within the External Relations department and works closely alongside the Marketing and Communications teams.

The Brand Creative Content Writer serves as a strategic writing partner and subject matter expert, translating complex organizational goals, campaign priorities, program work, and community stories into clear, compelling content across channels. This role will lead creative ideation; identify and develop storytelling opportunities and conduct interviews; write, edit and refine compelling, successful, brand-aligned stories about our work; and provide strategic writing and editing guidance for special projects/initiatives and program work.

The person in this position must demonstrate excellent writing and interviewing skills, strong editorial judgment, big-picture thinking, and interpersonal communication skills. They must be able to take complex topics and simplify them with clarity and brevity, with appreciation for audience reception and action. They will have a passion for mission-driven work, a desire to educate and shift opinions around hunger, and a sensitive ear for what resonates with donor, volunteer, advocate, and food insecure audiences.

• Serve as a strategic steward of our organization’s voice. Share ownership of our Editorial & Storytelling Style Guide, guide others in its use and ensure consistent adherence.
• Lead the identification of storytelling opportunities, support content capture and production, and conduct interviews and connect with a broad range of individuals and communities
• Lead the development, production and editorial refinement of compelling and effective stories for digital, email, and print to be used internally and externally to support our organization’s strategy and program work
• Translate broad strategic goals, campaign-level objectives and messaging priorities into strong, brand-aligned writing tailored to audience, purpose and channel
• Oversee digital asset management (DAM) system in service to External Relations Team and other internal teams; recommend improvements to maximize accessibility and utilization of content and work with the team to maintain integrity
• Lead regular content audits and recommend improvements to increase consistency, accessibility, reuse, and strategic alignment
• Mine for stories across the organization and partner network in service to annual plans and right-time opportunities. Foster a culture of story scouting by guiding internal partners on ethical, audience-centered storytelling practices
• Effectively and convincingly prepare and present content strategy recommendations
• Advise the organization on content best practices and serve as subject matter expert to internal teams to support External Relations…