CRM & Email Marketing Manager

JOB TITLE:

CRM & Email Marketing Manager

DEPARTMENT:
External Relations Team – Marketing

REPORTING TO:
Director of Marketing

STATUS:
Salary

HOURS:

Full-time / 40 of hours/week

LOCATION:

Brooklyn Park, MN / Hybrid

Second Harvest Heartland is the second-largest food bank in the United States, sourcing and delivering food to nearly 1,000 food shelves and food distribution partners throughout 59 counties across central and southern Minnesota and western Wisconsin. Our work begins with a bold vision: a community where no one goes hungry. We help fill plates, shelves, and fridges throughout the region while shining a light on food insecurity and its root causes and inspiring action at home and across the country.

By utilizing new and better data, engaging and mobilizing partners, and advancing innovative solutions, we are on the leading edge of a movement to address hunger and food insecurity in our communities.

If you’re ready to turn your passion into purpose, join us and help build a future where every neighbor has the food they need to thrive.

The CRM & Email Marketing Manager is responsible for transforming how Second Harvest Heartland engages supporters and community members through coordinated, data-driven communications. Serving as the organization's subject matter expert for email marketing, audience segmentation, lifecycle marketing, marketing automation, and audience engagement strategy, the person in this role owns the planning, execution, and optimization of enterprise email communications.

Working cross-functionally with Marketing, Creative, Data & Analytics, IT, Development, Volunteer Engagement, Advocacy, and Community Programs, this position establishes organization-wide standards for audience segmentation, communication governance, and marketing automation that create a more seamless supporter experience across multiple audience databases and communication platforms.

While this role carries "CRM" in its title, it does not serve as the operational owner of the organization's CRM systems. Instead, the CRM & Email Marketing Manager partners with CRM owners across the organization to leverage audience data, improve supporter journeys, coordinate communications, and inform future communication capabilities across email, SMS, and other engagement channels.

This list is not intended to be inclusive of all duties and responsibilities. As SHH grows and the community needs change, employees should expect that new and different tasks, temporary and on-going, will be part of one’s daily work.

• Own the organization's enterprise email marketing program, ensuring communications are coordinated, audience-centered, and aligned with organizational priorities.
• Establish governance for audience segmentation, communication frequency, deployment standards, suppression rules, personalization, and marketing automation.
• Develop and manage the enterprise communications calendar to coordinate fundraising, volunteer engagement, advocacy, partner communications, community programs, and marketing campaigns.
• Serve as the organization's subject matter expert for email marketing, lifecycle marketing, audience strategy, and marketing automation.
• Partner with CRM owners, Data & Analytics, and IT to improve audience journeys, communication effectiveness, and cross-platform supporter experiences.
• Help shape future communication capabilities across email, SMS, automation, and integrated marketing technologies.

• Lead end-to-end execution of email campaigns, including production, testing, quality assurance, deployment, reporting, and optimization.
• Build responsive emails using approved messaging, creative assets, and brand standards.
• Write and optimize subject lines, preheaders, calls-to-action, personalization, and dynamic content.

• Design and maintain audience segments, automated journeys, and lifecycle communications.
• Manage deliverability, reusable templates, campaign troubleshooting, and production workflows.
• Partner with CRM owners, Data & Analytics, and IT to maintain audience…