Digital and Social Media Manager

JOB TITLE:

Digital and Social Media Manager
DEPARTMENT:
External Relations Team - Marketing
REPORTING TO:
Director of Marketing
STATUS:
Salary

HOURS:

Full-time, 40 hours/week

LOCATION:

Brooklyn Park, MN / Hybrid

Second Harvest Heartland is the second-largest food bank in the United States, sourcing and delivering food to nearly 1,000 food shelves and food distribution partners throughout 59 counties across central and southern Minnesota and western Wisconsin. Our work begins with a bold vision: a community where no one goes hungry. We help fill plates, shelves, and fridges throughout the region while shining a light on food insecurity and its root causes and inspiring action at home and across the country.

By utilizing new and better data, engaging and mobilizing partners, and advancing innovative solutions, we are on the leading edge of a movement to address hunger and food insecurity in our communities.

If you’re ready to turn your passion into purpose, join us and help build a future where every neighbor has the food they need to thrive.

The Digital & Social Media Manager leads Second Harvest Heartland’s paid media and organic social strategy to grow awareness, engagement, and action among key audiences.

Serving as the organization’s subject matter expert for digital advertising and social media, this role owns strategy, execution, optimization, and measurement across paid and organic channels. Working closely with Marketing, Creative, and Data teams, this role combines audience insights, compelling content, and performance data to advance organizational priorities and drive measurable results.

This list is not intended to be inclusive of all duties and responsibilities. As SHH grows and the community needs change, employees should expect that new and different tasks, temporary and on-going, will be part of one’s daily work.

• Own paid media strategy and campaign execution across Meta, Google, Tik Tok, You Tube, Linked In, and other relevant channels.
• Develop campaign strategies based on organizational goals, audiences, budgets, timelines, and performance objectives.
• Determine channel mix, targeting, audience segmentation, budget allocation, and flighting, including prospecting, retargeting, and lookalike strategies.
• Manage campaign budgets and performance, optimizing audiences, creative, placements, and investment to improve results.
• Manage agency, vendor, and platform relationships and evaluate emerging platforms and advertising opportunities.

• Own organic social strategy across platforms, with responsibility for audience growth, content planning, publishing, and performance.
• Develop and manage a social content calendar supporting campaigns, storytelling, events, and timely opportunities.
• Partner with Marketing and Creative teams to develop engaging, social-first content, including short-form video, graphics, copy, and calls-to-action.
• Use platform trends, audience insights, and paid and organic performance to strengthen content and creative strategy.
• Identify opportunities to grow reach through emerging formats, creators, influencers, community partners, and new platforms.

• Monitor paid and organic performance across reach, engagement, traffic, conversions, acquisition costs, return on ad spend, audience growth, and campaign-specific goals.
• Develop and execute testing across audiences, creative, messaging, placements, and landing pages.
• Translate performance data and audience insights into actionable recommendations for campaigns, content, and media investment.
• Ensure accurate campaign measurement and tracking, including pixels, conversion events, UTMs, and analytics.
• Maintain clear reporting on campaign performance, budgets, results, and key learnings.

• Partner across Marketing, Data, Development, Volunteer Engagement, Advocacy, Neighbor Services, and other teams to translate organizational priorities into effective digital campaigns.
• Coordinate with CRM & Email Marketing Manager to align audience strategy, campaign timing,…