Marketing Director

The ideal candidate will be responsible for leading Carlson Air Flo's marketing function including Floral Merchandising Systems (FMS) and transforming it into a more data-driven, commercially aligned growth engine. The role owns the marketing strategy, digital infrastructure, brand execution, customer engagement, demand generation, content development, and commercialization support needed to help drive measurable pipeline, stronger customer engagement, and improved sales conversion.

The Director of Marketing has responsibility for digital marketing, website management, email campaigns, e-commerce growth, customer/database management, SEO, sales collateral, trade show support, and brand management. The role partners closely with all of Air Flo's departments to support new product introductions, market positioning, customer communications, and commercial growth initiatives.

The Marketing Director serves as a core commercial leader, serves on the leadership team and is accountable for building repeatable marketing processes, improving visibility to marketing performance, supporting sales effectiveness, and ensuring Air Flo and FMS present a clear, professional, consistent, and growth-oriented brand in the market.

• Build and manage structured demand-generation programs that create measurable customer engagement, lead activity, and pipeline contribution.
• Lead Air Flo and FMS email marketing campaigns, including campaign planning, content development, audience targeting, execution, and performance tracking.
• Drive digital selling and e-commerce growth for FMS, including "buy now" / transactional selling concepts, digital sales tools, customer targeting, and future Air Flo digital commerce applications where appropriate.
• Use customer insights, marketing analytics, and CRM data to improve targeting, messaging, channel effectiveness, and conversion performance.

• Own day-to-day marketing management of the Air Flo and FMS websites, ensuring content is current, professional, customer-facing, and aligned with commercial priorities.
• Transform company websites into stronger lead-generation and customer-engagement platforms.
• Develop and manage SEO strategy to improve search visibility, customer discovery, and inbound lead generation.
• Own Digital Asset Management, ensuring photos, videos, product images, logos, collateral, presentations, training materials, and other brand assets are organized, current, and accessible.

• Lead Air Flo and FMS brand management, ensuring consistent messaging, positioning, visual identity, and customer-facing communication across all channels.
• Develop sales collateral, customer presentations, brand review formats, catalogs, sell sheets, training documents, marketing informational sheets, and other tools that support Sales and Customer Service.
• Manage content creation and production across websites, email campaigns, social media, trade show materials, sales tools, and product launch communications.
• Oversee social media management, including content planning, posting, brand consistency, and support of commercial campaigns.
• Lead marketing support for New Product Introduction, including messaging, positioning, launch materials, customer communications, product photography, website updates, collateral, and sales enablement tools.
• Partner with Sales, Engineering, and Product Development to support product launches, go-to-market planning, market positioning, and customer-facing commercialization activities.
• Support the commercialization of new products and category expansions by translating product value into clear customer messaging and sales tools
• Develop sample programs and sales tools that help customers understand, trial, and adopt Air Flo and FMS products.

• Own marketing-related CRM records, campaign tracking, customer segmentation, lead tracking, and marketing funnel visibility.
• Manage customer and prospect database quality to support email campaigns, sales outreach, account targeting, and reporting
• Establish marketing KPIs around pipeline contribution, campaign performance, lead conversion, website activity, ROI, and sales support effectiveness.
• Provide reporting and insights that help Sales and leadership understand marketing effectiveness, customer engagement, and growth opportunities.

• Plan and support…