Brand Experience Manager; Hybrid

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in.

With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

Built on more than 100 years of innovation, relationships, trust, and integrity, The Toro Company is recognized as a leading provider of outdoor solutions. The Residential & Landscape Contractor (RLC) division is seeking a strategic and results-oriented Brand Experience Manager to drive brand engagement, customer connection, and business growth through industry-leading events, experiential activations, product launches, and customer-facing experiences.

In this role, you will lead the planning and execution of integrated brand experiences that strengthen brand awareness, increase customer confidence, support retail and channel partnerships, and generate measurable business impact.

You will oversee a diverse portfolio of trade shows, customer events, dealer experiences, retail activations, product launches, and experiential marketing programs that bring the Toro brand to life across multiple touchpoints.

The ideal candidate is a highly organized self-starter with exceptional project management skills, strong business acumen, and a passion for creating memorable customer experiences. This role requires collaboration across marketing, sales, retail, channel partners, product management, agencies, vendors, and executive stakeholders to deliver best-in-class experiences that strengthen Toro's market leadership.

• Champion Toro's brand identity, mission, and values across all customer, dealer, retail, and industry-facing experiences.
• Lead the planning and execution of 25+ annual events, trade shows, customer experiences, dealer meetings, internal events, and product launches.
• Develop and execute experiential marketing programs that extend beyond traditional trade shows to create meaningful customer engagement and brand differentiation.
• Ensure all events, activations, and experiences align with business objectives, including brand awareness, customer engagement, lead generation, retail support, channel engagement, and sales enablement.
• Identify innovative opportunities to elevate the customer experience, increase brand impact, and improve operational efficiency.
• Serve as the primary project lead for all assigned events and activations from strategy through execution and post-event assessment.

• Manage all aspects of event coordination, logistics, planning, and execution.
• Develop and maintain project plans, timelines, budgets, and event deliverables.
• Source and negotiate contracts with venues, agencies, vendors, and service providers.
• Coordinate attendee management, registrations, travel logistics, hospitality, catering, and event communications.
• Oversee product placement, transportation, booth assets, exhibits, displays, and experiential elements.
• Manage event staffing requirements, including external support personnel and agency resources.
• Lead onsite event execution, issue resolution,…