Digital Marketing Manager

At UNRL, we're redefining what performance wear means —premium apparel that blurs the line between work, sport, and everyday life,built for those who demand more. We're driven by innovation, craftsmanship, and authenticity, and we're looking for people who believe that people matter,effort counts, and culture drives excellence.

1. We hire great people that fit our culture and have anold-school work ethic.

2. We make great products and provide our customers with anunreal experience.

3. We create great processes that enable us to set goals andtrack our success.

We're a small, tight-knit team with an entrepreneurial mindset, building a brand that will stand the test of time and make a lasting impact in our communities. What are you leaving behind?

UNRL is looking for an exceptional Digital Marketing Managerto drive our DTC growth. As we scale, this role sits at the center of everything — connecting the brand to new customers and keeping them engagedlong after the first purchase. You will own full-funnel digital execution: fromthe paid media campaigns that fuel acquisition to the email and SMS programs that deepens retention. This position is for someone who moves fluidly between strategy and execution, reads performance data with conviction, and understands what it takes to scale a premium apparel brand in a competitive landscape.

• Develop, execute, and scale multi-channel paid media across
  
  Meta, Google, Tik Tok, Snap, X, App Lovin, Reddit, and emerging channels,balancing evergreen campaigns with product drops and launches.
• Lead SEO and affiliate strategies through agency partners,setting priorities, budgets, partner strategy, and performance expectations while driving publisher/creator growth.
• Manage agency and in-house execution, including strategy,briefs, budgets, campaign optimization, and performance accountability.
• Manage media budgets and forecasts, optimizing spend and channel mix against revenue, profitability, MER, CAC, and ROAS goals.
• Lead creative strategy and testing across paid media andemail/SMS, partnering with internal creative teams and agencies to develop,refresh, and optimize assets, audiences, offers, landing pages, and checkoutexperiences.

• Own lifecycle marketing across Klaviyo and SMS platforms,including automated flows, broadcast campaigns, product launches, promotions,and seasonal initiatives.
• Own the loyalty program end to end, including enrollment,tiers, rewards, member offers, growth, engagement, economics, and integration across email, SMS, site, and product drops.
• Drive email/SMS list growth through on-site capture,waitlists, promotions, partnerships, giveaways, and paid acquisition while maintaining list quality, deliverability, segmentation, and compliance withCAN-SPAM, TCPA, and applicable privacy regulations.
• Analyze and optimize retention performance to increase LTV,repeat purchase rate, AOV, engagement, redemption, and revenue.

• Build and maintain performance reporting and attributionacross Shopify, GA4, Triple Whale, Northbeam, and other relevant platforms,translating data into actionable growth insights.
• Partner with E-Commerce, Product, Merchandising, Customer Service, and Creative teams to align marketing with inventory, launches,customer experience, and business priorities.
• Monitor competitors, market trends, platform developments,and emerging technologies to identify and test new growth opportunities and present performance insights and recommendations to leadership.

• 5–7+ years of hands-on digital performance and lifecyclemarketing experience.
• Demonstrated expertise with paid media;
  Meta Ads Manager and…