Senior Manager, Marketing Strategic Insights

Senior Manager, Strategic Insights

The Senior Manager, Strategic Insights is a proactive and strategic problem solver responsible for designing, executing, and analyzing research studies that accelerate and amplify organizational priorities by informing improvements to the audience experience. This role translates stakeholder needs into actionable research plans, ensuring the audience is at the center of decision‑making, and delivers actionable insights that drive measurable outcomes.

• Conduct Insights Research & Drive Business Outcomes (60%) – Lead the design, execution, and analysis of research studies; integrate and analyze quantitative, qualitative, and AI‑powered data; translate complex data into actionable visualizations and compelling stories that influence decision‑making.
• Drive Strategic Consultation & Communication (15%) – Serve as a strategic thought partner to business owners; translate challenges into research requirements; proactively identify research needs; influence stakeholders and contribute to strategic planning and execution.
• Enhance Stakeholder Communication & Influence (10%) – Translate complex data and analysis into clear, actionable insights for stakeholders at all levels; build trusting relationships; align stakeholders; drive collaboration across functions.
• Track and Communicate Insights Impact (10%) – Track, report, and communicate the impact of insights; ensure findings are acted upon to support measurable outcomes and inform decision‑making.
• Advance Professional Expertise and Innovation (5%) – Continuously develop expertise on emerging trends, methodologies, and technologies; experiment with new approaches; contribute to continuous improvement and innovation.

• Education:
  
  Bachelor’s degree preferred;
  Master’s degree in marketing research, psychology, or decision science preferred.
• Experience:
  
  Minimum 5 years of successful hands‑on marketing research and data analysis experience; at least 2 years leading cross‑functional initiatives or teams.

• Strong analytical, qualitative, quantitative, and problem‑solving skills; ability to synthesize complex data into clear, compelling narratives.
• In‑depth hands‑on experience with market research techniques (focus groups, IDIs, online surveys, etc.); survey design; sampling plans; analysis; discussion guide creation; qualitative and quantitative research data analysis; data visualization.
• Excellent critical‑thinking, communication, and influencing skills; ability to translate analytic results into key findings relevant to multiple internal audiences.
• Demonstrated ability to build consensus across all levels of the organization; strong interpersonal and collaborative skills.
• Strong strategic mindset; ability to challenge assumptions, drive change, and delegate responsibilities aligned to enterprise priorities.
• Strong project management and organizational skills; ability to lead multiple initiatives and prioritize and schedule work effectively.
• Strong sense of accountability; ability to hold self and others accountable to meet commitments on time and on budget.
• Action‑oriented, adaptable in a fast‑paced environment; attention to detail and quality control.
• Intellectual curiosity and relentless drive to explore emerging trends and uncover deeper insights.

Requires travel by air or car when necessary – 1–2 times per year.

Typical interior/office environment. No or very limited physical effort required.

The starting rate is $81,000 to $111,000 (actual starting pay will vary based on non‑discriminatory factors).

• Generous paid time off policy
• Medical, dental, and retirement benefits
• Wellness programs
• Professional development programs

We are a proud equal opportunity employer.