Digital Art Director

Overview

“A perfume is a world you can return to over and over again–a keyhole into far off places–material and imaginary.”
D.S. & Durga is a Brooklyn fragrance house on a quest to create thrilling perfumes inspired by music, myth, and the mundane. Founded in 2009 by David (D.S.) and Kavi (Durga) Moltz, the brand is known for its uniquely distinguished perfumes, candles, and aromatic products. All fragrances and design worlds are original compositions, rooted in specificity, surrealism, and clarity. With distribution across 600 doors globally and five freestanding stores in NYC and LA, the brand is entering a new phase of growth following Manzanita Capital’s majority investment in 2024.

The Digital Art Director (Brand & E-Commerce) is responsible for translating D.S. & Durga’s creative world into elevated, cohesive digital execution across e-commerce, email, paid media, and global brand assets.

In addition to hands-on creative execution, this role plays a critical leadership role in building the systems, toolkits, and infrastructure required to scale brand storytelling globally — ensuring international markets, retail partners, and distributors receive complete, on-brand creative toolkits well in advance of launches.

This role also owns the strategic definition of digital photo and film production needs, ensuring that shoots are properly scoped, planned, and aligned to toolkit and DAM requirements, while executional production support is brought in as needed.

This role does not define brand voice, social strategy, or performance marketing. Instead, it ensures that every digital and visual expression of the brand feels intentional, refined, and unmistakably D.S. & Durga.

• Design and deliver digital assets across website (homepage, PDPs, landing pages, seasonal refreshes), email, paid media, and select brand-led digital moments.
• Maintain visual consistency, typographic rigor, and brand integrity across all digital touchpoints.

• Co-own, with the Senior Manager, Brand & GTM, the definition, creation, and timely delivery of all digital toolkits. Build complete E-Commerce Toolkits for each launch and campaign, including (but not limited to):

• Homepage modules and storytelling frameworks
• PDP imagery and content systems
• Lifestyle, product, and still-life imagery
• Crops and formats for  usage
• Usage guidelines and asset hierarchy

• Build complete Paid Media Toolkits, including:

• Primary and secondary creative concepts
• Modular assets and crops across formats
• Static, motion, and short-form adaptations
• Clear guidance on asset intent and usage

• Ensure all toolkits are delivered in full and finalized a minimum of four months prior to on-counter date (OCD), in alignment with GTM timelines.

• Partner closely with the Digital Merchandising Manager to translate commercial priorities into elevated on-site storytelling.
• Balance brand expression with usability, hierarchy, and clarity.
• Support testing and optimization initiatives with strong creative inputs.

• Lead and art direct product and lifestyle photography for digital and global brand usage.
• Own retouching direction, asset delivery, and creative quality control.
• Adapt assets efficiently across multiple digital formats and regional needs.

• Define digital photo and film production needs for launches, campaigns, and toolkits.
• Determine when content can be produced scrappily versus when formal production support is required.
• Develop clear shoot briefs outlining creative intent, deliverables, formats, and usage requirements.
• Establish standards for production outputs to ensure assets meet toolkit, DAM, and global usage needs.
• Partner with freelance Shoot Production Managers when complexity requires, while remaining focused on creative direction and asset outcomes.

• Lead the selection, implementation, and ongoing management of a Digital Asset Management (DAM) system.
• Define asset taxonomy, naming conventions, metadata standards, version control, and rights management.
• Ensure all approved…