Director of Enrollment

Director Of Enrollment

Northside is seeking a strategic, entrepreneurial Director of Enrollment to lead student recruitment, admissions, and enrollment growth. This is a high-impact role responsible for developing and executing a comprehensive enrollment strategy that drives application volume, improves yield, and ensures full enrollment across all grades.

The Director of Enrollment will own the enrollment pipeline end-to-end, manage a dedicated marketing budget, and coordinate cross-functional resources across the school. While this role does not directly supervise staff, it requires strong leadership through influence and collaboration.

Enrollment Strategy & Ownership

• Develop and execute a data-driven enrollment strategy aligned to annual student recruitment targets
• Own the full enrollment lifecycle: inquiry → application → offer → registration → enrollment
• Set, track, and report on key performance metrics, including: application volume, conversion rates, enrollment yield, waitlist movement

Marketing & Budget Management

• Develop and manage the school's enrollment marketing budget, ensuring effective allocation across channels. Plan and execute integrated, multi-channel campaigns, including: digital advertising (Google, social media platforms), email and SMS campaigns, print and grassroots marketing
• Own and manage Northside's digital presence for enrollment, including overseeing and updating the school website (especially admissions/enrollment pages), ensuring clear, compelling, and up-to-date messaging for prospective families, managing and maintaining enrollment-related content, deadlines, and calls to action
• Lead social media strategy and execution for recruitment purposes: plan and manage content calendar aligned to enrollment cycle, create or coordinate creation of posts highlighting school programs, student experience, and events, monitor engagement and adjust strategy to increase reach and conversions
• Track and analyze marketing performance: cost per lead, conversion rates by channel, ROI on campaigns
• Continuously refine messaging, targeting, and channel strategy based on data.

Community Outreach & Partnerships

• Build and sustain relationships with: middle schools and feeder schools, community-based organizations, local leaders and neighborhood partners
• Represent Northside at recruitment events, fairs, and community engagements
• Lead the planning and execution of open houses, tours, and information sessions

Cross-Functional Leadership

• Coordinate with internal teams (operations, student services, academic leadership) to ensure seamless onboarding of new students
• Leverage shared staff and school resources to support recruitment efforts
• Align enrollment strategy with academic programming, including specialized pathways

Data & Systems Management

• Manage enrollment systems and student data platforms
• Analyze trends and generate insights to continuously improve recruitment outcomes
• Maintain accurate forecasting models for enrollment planning

Family Experience

• Ensure a high-quality, responsive, and welcoming experience for prospective families
• Serve as a key point of escalation for complex admissions or enrollment cases

Work Schedule Expectations

• This role requires regular evening and occasional weekend work to support: open houses, recruitment events, community meetings
• Schedule flexibility is expected during peak enrollment seasons

Required

• Bachelor's degree
• 3–7+ years of experience in enrollment, admissions, recruitment, marketing, or a related field
• Demonstrated success meeting or exceeding targets in a metrics-driven role
• Strong project management and organizational skills
• Excellent communication and relationship-building abilities

Preferred

• Experience in a charter school or NYC public school environment
• Background in marketing, sales, or community engagement
• Experience managing budgets and evaluating ROI
• Familiarity with enrollment systems or CRM tools
• Bilingual (Spanish or Arabic strongly preferred)

• Ownership mindset with accountability for results
• Strategic thinking paired with strong execution
• Ability to lead without direct authority
• Data-driven decision making
• Entrepreneurial…