Business Analyst – Custom , AI Enablement, and Salesforce

Position: Business Analyst – Custom Applications, AI Enablement, and Salesforce
Business Analyst - Custom Applications, AI Enablement, and Salesforce page is loaded## Business Analyst - Custom Applications, AI Enablement, and Salesforce remote type:
IT locations:
USA-CA - Los Angeles HQ:
USA-NY - Brooklyn (Dumbo) time type:
Full time posted on:
Posted Yesterday job requisition :
R3806
** Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit****.
**** Job Overview:
** Wasserman is a culture-centric agency, serving the world’s best athletes, artists, brands, and properties. We have an exciting opportunity for a Business Analyst – Custom Applications, Salesforce, and AI Enablementto join our growing Technology team as we invest in AI to support how our teams work across sports, entertainment, and  this role, you will focus on custom-built internal applications and AI-enable solutions, partnering closely with business stakeholders and engineering teams to translate ideas into clear, build-ready requirements.

You will help identify, shape, and embed AI-enabled capabilities into real workflows, ensuring solutions are practical, well-governed, and deliver measurable value for teams.

You will also own Salesforce configurations and enhancements where appropriate, helping ensure solutions are well-scoped, feasible, and aligned to how teams work in practice.

About you – You’re a curious, collaborative problem-solver who enjoys rolling up your sleeves and working closely with teams to bring ideas to life through practical, build-oriented solutions. You enjoy partnering with both business and technical stakeholders to translate needs into clear requirements and you bring thoughtful judgment and a can-do mindset when navigating evolving tools, platforms, and ways of working.

If you enjoy helping teams move from concept to delivery and seeing solutions adopted in the real world, we’d love to hear from you!###
** What You'll Be Doing:**### Custom Applications & AI Solutions Analysis
* Gather and document business and functional requirements for custom applications, internal tools, and AI-enabled solutions
* Partner with engineering and integration teams to translate requirements into build-ready specifications
* Help define workflows, user journeys, edge cases, acceptance criteria, success metrics, and exception handling for new solutions
* Support initiatives involving automation or AI-adjacent capabilities, with a focus on usability, adoption, and operational fit
* Participate in backlog refinement, testing, UAT, and rollout support### Salesforce & Workflow Support
* Support Salesforce enhancements and configuration in partnership with admins and delivery teams, including objects, fields, flows, validation rules, and page layouts
* Help design workflows that span custom applications and Salesforce
* Provide input on data handoffs and system interactions to ensure clarity and consistency
* Experience with intake or workflow tools (e.g., Asana, Monday, Smartsheets) is a plus### AI Enablement & Business Value
* Partner with business stakeholders to identify and shape AI use cases aligned to productivity, automation, and efficiency outcomes
* Support AI pilots and phased rollouts, ensuring solutions are embedded into everyday workflows
* Act as a business-facing interface for approved AI tools and platforms
* Help assess feasibility, value, and readiness before initiatives move into delivery
* Promote adoption by ensuring solutions are understandable, practical, and well-documented### Collaboration & Delivery
* Work closely program, product, and technology leads to clarify scope, priorities, and dependencies
* Collaborate with engineering and platform teams to ensure requirements are feasible and well understood
* Ensure solutions are feasible, aligned, and avoid duplication, unnecessary complexity, or shadow systems
* Contribute to improving standards and processes for documenting and delivering requirements
*…