General Manager

Join Our Leadership Team as Our General Manager

At Lapine Fitness Studio (LFS), we’re on a mission to transform lives and redefine the fitness experience in Brooklyn. As a growing Small Group Personal Training facility, we’re seeking a General Manager to lead our coaching team, drive membership growth, and champion our culture of excellence.

This is a high-impact leadership role that combines people development, operational leadership, and strategic sales execution — perfect for someone who thrives in both community‑building and business growth.

LFS is built on community, 6-star service, and care. We pride ourselves on delivering a premium training experience supported by an engaged, high‑performing team. The General Manager is a cornerstone of this mission — leading with integrity, maintaining exceptional standards, and helping every member and coach feel supported and empowered.

Coaching (Approx. 15-20 Sessions/Week)

• Deliver high-quality small group personal training sessions
• Lead first sessions for new members to ensure a seamless and memorable introduction to LFS coaching and culture.
• Support high-traffic sessions to maintain consistency and exceptional member experiences (as needed).

• Conduct weekly 1:1 meetings with each coach to review performance, set goals, and identify growth opportunities.
• Host weekly team meetings to share updates, celebrate wins, and maintain alignment across the coaching staff.
• Perform weekly session audits to ensure coaching quality, consistency, and adherence to LFS standards.
• Be a culture carrier — model professionalism, care, and leadership in every interaction.
• Lead in‑services to upskill the coaching team and strengthen the member experience.

• Follow up with new leads to maximize conversion opportunities.
• Conduct sales calls with prospective members and ensure a smooth transition into onboarding
• Own, Track and report key sales metrics
• Collaborate with leadership to plan studio promotions, events, and community partnerships that support lead flow and brand visibility.

• Attend and contribute to weekly
  Level 10 meetings
  — reviewing KPIs, quarterly projects, weekly to‑dos, issues, and opportunities.
• Collaborate cross‑functionally with Director of member expereince to strengthen community engagement, enhance retention, and foster a unified team culture.
• Take ownership of key KPIs and lead the development and execution of quarterly studio growth initiatives.
• Support staff hiring, onboarding, and training systems to maintain a world‑class team.
• Ensure consistent alignment between LFS’s mission, core values, and day‑to‑day execution.
• Provide ongoing insight and recommendations on programming, scheduling, and team performance.

• Support the recruitment, interviewing, and hiring of new coaches and front‑line staff.
• Lead onboarding and training systems to ensure smooth integration into LFS culture and operations.
• Identify internal growth and leadership opportunities for team members.
• Maintain an updated talent pipeline and proactively seek high-quality candidates to support growth.
• Conduct periodic performance reviews to assess development, contribution, and cultural alignment

• Proven Leadership
  
  Experience:
  
  2 years in fitness management, team leadership, or sales‑driven roles.
• Sales & Communication
  
  Skills:
  
  A confident, empathetic communicator who thrives in conversations and conversions.
• Coaching Expertise: Experience in small group personal training, programming, and member engagement.
• Organizational Mastery: You balance systems and relationships with equal skill.
• Culture-Driven Leadership: You bring energy, accountability, and care to every interaction.

• Make a Real Impact: Lead a passionate team and help shape the growth of a leading Brooklyn fitness studio.
• Professional Growth: Access leadership mentorship, ongoing education, and meaningful career development.
• Positive Culture: Join a community of driven, supportive people who care deeply about their craft.
• Strategic Autonomy: Collaborate directly with ownership on vision, systems, and innovation.

Location:

South Slope, Brooklyn

Hours:

Full‑time, in‑person

Compensation: $70,000 to $80,000 annually

Interested? Email  with the subject line "LFS GM opportunity" about why this role resonates with you.