Field Director, East Coast, Le Labo North America

** About*
* Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French:
Each of our boutique's function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client.

Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.

Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.

** Job Summary*
* AS Le Labo continues to nurture and expand our boutiques and corners, we are looking for an exceptional Field Leader to support this expansion while preserving the values of our unique business model and mission of slow perfumery, craftsmanship approach and mindfulness. This role is based in the Le Labo Williamsburg, Brooklyn Headquarters and drives East Coast business and operations, overseeing a field team of 9 Field Leaders and a portfolio of 50+ doors.

This leader must be comfortable with frequent travel and time spent in store.

This role will act as a key business leader and partner to the Head of Field Sales and Retail, always championing the values and culture of the brand, while coaching teams to deliver excellent client experiences. This role is accountable to deliver best-in-class client experiences in all stores alongside retail sales targets in their region.

** Job Description*
* LEAD CHANNELS IN THE REGION TO ACHIEVE RETAIL PLAN AND PROFITABILITY TARGETS EXECUTING BRAND STRATEGY AND NURTURING BRAND CULTURE.

- Lead retail sales for the East Coast region in FSS and Department stores doors

- Drive Field team to deliver sales plans and maximize market share leveraging education and brand marketing strategies, and following the brand's anti-market standard roots.

- Provide a true to brand client experience across all channels, developing a team of strong talents and nurturing the unique internal culture of the brand.

- Collaborate with Head of Field Sales & Retail to create East Coast strategy plan, align on priorities across channels, execute plan, determine plan for upcoming months/years, etc.

- Deliver on-brand execution across all doors and all channels

- Create plan to support the opening of new doors and lead various actions with Field Leaders (hiring, education, partnerships, sampling...);
Lead the implementation of the brand's opening strategy while controlling the execution, measuring results and providing feedback / learnings

- Successfully launch new products and seasonal programs across channels, provide sales analysis and insightful feedbacks

- Support Field Leaders in the execution of scent discovery journey masterclasses,  delivering on brand experience and driving high productivity.

- Identify business opportunities and strategic changes to improve profitability (assortment updates, new partnership, wholesale, staffing structure ...)

- Manage demo for the region, allocate res sources in alignment with budget

- Review sales estimate, identify risk and opportunities to deliver estimates.

- Analyze sales, monitor and understand KPIs (IPT, ATV, Traffic Conversion, Category MOB, ETC), and coach Field team and stores to drive, evolve, and/or redirect efforts to achieve monthly targets.

- Partner closely with Head of Sales and the Marketing team for new launches forecasts

- Stays current with consumer needs, changing trends, market segment, economic indicators, and competitors. Share insights during monthly business review meetings.

- Partner with West Coast Director on key projects and initiatives that drive business results, key shopping moments during the year, and support consistency across the region

STORE OPERATIONS

- Partner with Store Ops team to ensure brick and mortar doors are compliant with brand's policies and processes; drive teams to achieve 100% compliancy

- Oversees the execution of new launches, display and visual merchandising, drive teams to maintain look & feel of boutiques and counters as per brand's guidance

- Provide feedback and challenge existing processes and policies to identify improvements and…