Manager, Marketing + Communications

Job Overview

The Manager, Marketing + Communications, is responsible for the development and implementation of the department’s digital strategy and executing related marketing objectives through various channels, including the Alliance’s website, email marketing, media relations, and social media platforms. The position supervises the Marketing + Communications Coordinator and reports directly to the Vice President of Communications + External Relations.

• Develop and execute marketing campaigns to advance the Alliance in its core operational areas, and ensure these campaigns align with the organization’s larger goals and mission
• Work collaboratively to create cross-channel campaigns with team members and colleagues, including:
  Visitor Services (party venues and recreational facilities), Fundraising (online fundraising, fundraising events and membership program), Community Relations (community engagement initiatives, public programs, volunteer program), Park Operations (landscape management, and capital design), and HR/People and Culture
• Help set the strategy and execution of media relations campaigns, including: working with staff across the organization to identify PR opportunities and pitching stories about the Alliance to a diverse range of media; and managing press events and the development of press releases
• Manage the coordinator in the collection and analysis of marketing data to determine the success of marketing activities and propose data-based recommendations to inform future strategy and goals in this area
• Directly manage the Marketing Coordinator, providing guidance and professional development, and assume responsibility for the selection and supervision of Marketing Interns as needed.
• Stay up-to-date with digital trends and best practices, and make recommendations to enhance the user experience and overall functionality of the Alliance’s digital outreach

• Develop email marketing and cross-channel communications strategies with the Communications + External team members and various internal stakeholders to identify the proper approach to increase audience size, engagement, retention, and growth.
• Manage and lead all email campaigns, including email newsletters and other monthly, quarterly, and semi-annual email campaigns, including content development, set-up, testing, distribution, and reporting

• Develop and execute strategies for website and social media marketing, with a focus on increasing traffic, engagements and conversions via SEO functionality, digital advertising, enhancements to user experience and the integration of third-party applications
• Manage the development of content for the website and social media, including content creation and posting to channels using the content management system and third-party apps.
• Manage the coordinator in community engagement on social media platforms, including responding to queries posted publicly and via messaging, working with the Community and Government Relations Coordinator
• Monitor functionality and user experience of the website, and troubleshoot or elevate issues working with an external consultant
• Leverage marketing reporting to analyze and measure the impact of the content strategy and to optimise website and social media performance
• Manage the Google AdWords grant and support the Marketing Coordinator’s weekly maintenance of this property

Performs other job-related duties and functions as assigned.

• Bachelor’s Degree in Marketing, Communications, or other relevant discipline preferred
• 5-7 years of experience in Marketing and/or Communication
• Minimum of 2 years of People Management experience
• Possesses strong Project Management skills
• Demonstrates strong attention to detail and communication skills (verbal, written and oral)

• Passion for the Alliance Mission & Core Values: A passion for public parks and environmental conservation combined with a commitment to treating others with respect, appreciating individual differences, and embracing the values of diversity, equity, and…