Social Media & Digital Content Manager Hoxton Brooklyn, NY

Company Description

We are looking for an ambitious
Social Media& Digital Content Manager
to join the Americas brand teamat Ennismore.

Based inNew York or Cancun, Mexico anddualreporting to theVP of Brand Marketing for North America and the VP of Brand Marketing for LATAM & Caribbean,this is an exciting role that will focus onmanagingand executing the social media, editorial contentstrategyand day to day running of theglobalsocialchannelsfor

SLS, 21c, SLS & Park Royal.

Therole will also take responsibility for monitoring

Americas hotel &F&Bsocial media channels and website pages on our global  sites to ensure all organic content outputs are adhering to global brand standards and following best practice to improve the impact of our creative content on driving growth, engagement, traffic and optimised SEO results.

The role willdevelopand executeacreativesocial mediaplanfor the global brand channels,create highly engaging content andbe responsible forthe day-to-day community management of each channel.

With rapid internationalregionalexpansion in the pipeline, the role willcentrallysupport storytelling as well as brand campaigns, collaborations and partnerships, andnew hotel openings.

We’vegot lots of ambition to growthebrand and appeal to new audiences in new markets, so we want someone that is inspired to join us on that journey and can bring their social mediaand content passion and prowess to the team.

What you'll do...

• As a social media native,you’llbealmost weirdly passionate about building a creative social media plan that will increase our brand reach and positive sentiment through fun, engaging andculturallyrelevant content.
• Itgoes without sayingthatyou’llmanage and deliver the day-to-day calendar of activity across all central social media platformsforour brands including Instagram, Pinterest, Tik Tok, You Tubeand Linked In.
• We’llneed you to be on it when it comes tothe community management of central channels to ensure continuous andtimelypositive brand engagement, keeping our followers happy
• Have some fun exploring,testing,and learning how to use and maximise social channel features &new technologies to increase reach and engagement
• We love data soyou’lltracktheperformance of activity to be able to build a picture of how ourorganicchannels support business and brandobjectivesandbe able tomake improvements where necessary
• You’llneed to workout how to generate all the content we need – whether that’sworking with our local market teams to source or commission visual assets, planning your own shoots or just getting the job done yourself with your strong photography skills
• We’relucky to have an in-house graphic design studio soyou’ll be working with them to help you bring your ideas to life and work out how you can template some social assets so you can be self-sufficient
• You’llbe in regular contact with all Americas properties, supporting them to ensure best practices are being followed to have successful local hotel &F&B channels.
• Working closely with the regional e-commerce team,you’llbe regularly checking the  website content for our Americas properties to ensure it is accurate, up to date and supporting positive SEO performance.
• You’llbe the person we look to for innovative and exciting ideas about how to launch our campaigns and new openings through social media channels – we not only want it to look and feel great but also help us grow our audiences, especially in new markets. You will also support to track influencer campaigns where needed.
• We want you to help us tell the story ofour brands–we’vegot loads of unique brand standards that make people smile and our hotels look pretty nicetoo – help us support our brand positioning with social-first content ideas to bring these to life

What we're looking for...

• You understand social media inside out and can show us your experience and some examples of workyou’vedone before –we’relooking for a flair for creative content that gets results
• You like to write – copywriting social caption sand digital content should come naturally andyou’reconfident responding to our community directly whilerepresentingthe brand
• You’repassionate about creative visual…