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E-Commerce Marketing Manager

Job in Brooklyn, Kings County, New York, 11210, USA
Listing for: AB Hires and Consulting LLC
Full Time position
Listed on 2026-02-12
Job specializations:
  • Marketing / Advertising / PR
    Ecommerce, Digital Marketing, Marketing Manager
Job Description & How to Apply Below

An established electronics e-commerce company is seeking an experiencedE-Commerce Marketing Manager to own and grow our Shopify direct-to-consumer (DTC) business. This role carries full responsibility for revenue performance, profitability, and execution across all digital marketing channels. This is a hands‑on, fast‑paced position suited for someone who thrives on testing, optimizing, and driving measurable results — not a corporate environment.

Responsibilities:
  • Manage and optimize all DTC marketing channels including Google Ads, Meta, Tik Tok, email marketing, SEO, and on‑site conversion optimization
  • Drive revenue growth while maintaining profitability and efficiency targets
  • Own the full customer funnel from initial ad engagement through checkout optimization
  • Launch, test, scale, or discontinue campaigns quickly based on performance data
  • Manage external agencies and virtual assistants, ensuring accountability and performance
  • Develop clear, actionable reporting focused on revenue, profit, and growth metrics
  • Oversee and optimize the DTC technology stack and marketing systems
  • Lead creative direction for advertising and messaging with a performance‑driven mindset
  • Serve as the primary owner of overall DTC performance and results
Requirements:
  • Proven experience managing and scaling Shopify DTC businesses
  • Strong hands‑on expertise with paid digital advertising and marketing funnels
  • Comfort with performance accountability, revenue targets, and P&L responsibility
  • Highly organized, execution‑focused, and quick to adapt
  • Strong communication skills with the ability to collaborate across teams
  • Self‑starter mentality with the ability to move quickly and drive outcomes
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