Shopify DTC Growth Lead

A fast-growing consumer brand is seeking a hands-on Shopify DTC Growth Lead to fully own and scale its direct-to-consumer business. This role is fully accountable for revenue, profit, and execution across all DTC marketing channels. The position is execution-heavy and performance-driven, ideal for someone who moves fast, tests aggressively, and owns results end to end.

• Own and grow the Shopify DTC business with full responsibility for revenue and profit
• Run all DTC marketing channels including Google Ads, Meta, Tik Tok, email, SEO, and on-site conversion
• Own the full funnel from ad to checkout and improve conversion rates
• Launch, test, scale, or shut down campaigns based on performance
• Manage agencies and virtual assistants and hold them accountable
• Build simple reporting focused on sales, profit, and performance
• Own and improve the DTC tech stack and systems
• Lead ad creative and copy direction with a performance mindset

• 1+ year of hands‑on Shopify DTC growth experience (not Amazon or marketplaces)
• Strong experience with paid ads and funnels
• Comfortable owning revenue numbers, efficiency targets, and P&L
• Highly organized, fast‑paced, and execution‑focused
• Strong communication and collaboration skills
• Self‑starter mentality; thrives in non‑corporate environments

Salary
: $80k/Year

To apply, please send your resume to