Marketing​/Communications Lead

Job Description

UPchieve is changing the world—but nobody knows it yet. We’re looking for our first-ever communications hire to help us raise awareness of the impact we’re already having on thousands of students each year, and to tell our story of how we’ll scale that to millions and close the college enrollment gap once and for all. You’ll help us accomplish our mission by ensuring that
1) potential donors and funders know we exist and believe in our potential impact,
2) potential school and district partners know about us and want to work with us, and
3) our current students, volunteers, donors, and partners remain engaged and excited about the work that we do.

This might be the right job for you if…

• You love to write and take pride in writing better than ChatGPT
• You’re comfortable using data and digital communications/analytics/AI tools to inform decisions and increase productivity
• You enjoy roles where every day is different; there’s always a new project to tackle or skill to learn
• Being a team of one sounds fun; you enjoy working as an “operator” / “individual contributor”
• You’re looking for an opportunity to grow into leadership (e.g., potentially building out a marketing team in the next few years)

Note:

We’re open to a range of experience levels (from seasoned professionals who have recently held a hands‑on director role to those who have never held a leadership/management role but are ready for more responsibility). Salary will be commensurate with experience level.

What you’ll do:

• Co-create UPchieve’s messaging platform with the leadership team
• Ensure all of UPchieve’s external communications across departments (Development, Programs, Product, and Sales) is consistent and aligned with our targeted messaging
• Maintain/own all of UPchieve's external-facing properties, including the website, social channels, and key collateral
• Create and manage our editorial calendar, including writing content for our social media, blog, newsletter, and annual report
• With the support of the Programs and Development departments, source and produce great stories (both in written and video formats) about our students, volunteers, and partners
• Amplify awareness of UPchieve’s impact through outreach and relationship building with the media (e.g., publications, news channels, podcasts, etc.)
• Manage contractors across all marketing domains to complete tasks (e.g., design, content generation, SEO, ads, video production, etc.)
• Position UPchieve's founder/ED as a thought leader in the spaces of tutoring, college access, and upward mobility through submitting speaking proposals to conferences, collaborating with Development and Sales on events/webinars, and drafting external communications such as Linked In posts and articles.