Director of Growth & Admissions

Director Of Growth & Admissions

The Director of Growth & Admissions will be responsible for driving growth across markets, service lines, and referral channels. This role will oversee the referral-to-admission process, strengthen alignment between Admissions, Intake, Marketing, and Business Development, and ensure qualified opportunities are converted into active cases quickly and efficiently. The role requires a leader who can combine operational discipline with business development, relationship management, and data-driven execution.

• Oversee the full referral-to-admission process and improve conversion of qualified referrals into active cases
• Identify and resolve bottlenecks that delay admissions or start of care
• Strengthen collaboration between Admissions, Intake, Marketing, and Business Development
• Track referral volume, conversion rates, start-of-care timelines, lost opportunities, and lead quality
• Monitor referral source performance and identify which channels are producing the strongest results
• Build and strengthen relationships with facilities, hospitals, physicians, community organizations, and other referral partners
• Identify new growth opportunities across markets, service lines, partnerships, grassroots outreach, and digital channels
• Support expansion into new service areas, territories, and states
• Develop clear growth plans with ownership, timelines, and measurable outcomes
• Report growth trends, challenges, and recommendations to leadership

The ideal candidate is a growth-minded healthcare leader with experience in admissions, intake, business development, operations, or referral management. They should be comfortable working with teams, referral partners, and performance data, and should understand how to turn growth opportunities into active cases. This person must be able to create urgency, improve processes, hold teams accountable, and build strong referral relationships.

• Experience in admissions, business development, growth, operations, or healthcare leadership
• Home care, healthcare services, managed care, or related industry experience preferred
• Strong understanding of referral management and admissions processes
• Ability to build and maintain referral relationships
• Strong analytical, communication, and leadership skills
• Experience managing cross-functional initiatives and stakeholders

• Increased referral conversion rates
• Faster start-of-care timelines
• Reduced referral leakage and avoidable delays
• Improved referral source performance tracking
• Stronger collaboration between Admissions, Intake, Marketing, and Business Development
• Growth in referral volume, lead quality, partnerships, and active cases