Director of Sales; Senior Living
Listed on 2026-07-05
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Sales
CRM System, Client Relationship Manager, Business Development
Discover Your Purpose with Us at The Heights!
As Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.
Your Role:
As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You'll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.
Position Highlights:
- Status:
Full Time - Schedule:
9:00am-5:00pm, Monday-Friday; some Saturdays - Location:
Fully on-site - Brooklyn, NY - Compensation: $120,000 base + commission
Why You'll Love This Community:
The Watermark at Brooklyn Heights offers a sophisticated, urban retreat nestled in a beautifully renovated historic landmark just steps away from the Brooklyn Heights Promenade. This vibrant senior living community combines elegance with engagement through curated programs, cultural events, and wellness amenities-ranging from a spa, rooftop terrace, and movie theater to art galleries, salons, and European-style cafés. With tailored living options (Independent, Assisted, Memory Care) and round-the-clock personalized care, residents enjoy both refined comfort and meaningful social connection in one of Brooklyn's most iconic neighborhoods.
What You'll Do:
- Execute all facets of the company's Sales Playbook, including discovery, tours, follow-up, objections, and closing
- Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
- Build, nurture, and maintain referral networks through external outreach, presentations, and business development
- Manage inquiries from all lead sources, providing timely responses and professional follow-up
- Conduct personalized tours and discovery meetings to connect with prospective residents and families
- Maintain accurate CRM data to track leads, activity, and conversion metrics
- Plan and execute community marketing initiatives and sales events to drive qualified leads
- Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
- Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
- Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
- Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
- Represent the community with professionalism, integrity, and compassion in all interactions
Qualifications:
- Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
- Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
- Proven record of achieving sales targets and occupancy goals
- Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Experience using CRM systems to manage leads and track performance
- Strong communication, presentation, and relationship-building skills
- Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
- Professional, compassionate approach with a resident- and family-first mindset
- Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
Why Join Us?
- Enjoy a comprehensive benefits package - medical, dental, vision, PTO, 401(k) and more for eligible positions
- Thrive in a purpose-driven environment that puts residents first
- Join a collaborative, supportive leadership team that values your voice
- Build meaningful connections and create lasting impact for residents and their loved ones
Benefits You'll Enjoy:
- Competitive wages
- Early access to earned wages before payday!
- Flexible scheduling options with full-time and part-time hours
- Paid time off and Holidays (full-time)
- Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
- 401(K) with employer match
- Paid…
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