Enrollment, Admissions & Marketing Coordinator

Company

Description:

St. Francis Xavier Catholic School is a Preschool (3-year-olds) through 8th-grade school rooted in Catholic values and a tradition of academic excellence. The school is dedicated to educating the whole child, supporting intellectual growth, strong character development, compassionate service, and lifelong learning. The community provides a supportive environment centered on faith, virtue, and high academic expectations. While the mission is guided by the Catholic faith, families of all backgrounds who value a caring, values-based educational setting are welcomed and encouraged to participate fully in school life.

Reports To: Director of Advancement and the Principal

Employment Status: Full-Time, 12 Months

• Bachelor’s degree in related field;
  Master’s degree preferred.
• Experience in admissions, enrollment management, marketing, communications, or advancement preferred.
• Self‑motivated
• Detail‑oriented, organized, and timely
• Strong written and oral communication skills
• Ability to work effectively with staff, volunteers, donors, and the public
• Energetic and enthusiastic individual with a customer service and marketing orientation who is accessible, approachable, and has a good sense of humor
• Strong interpersonal skills and relationship‑building skills.
• Strong organizational and project management abilities.
• Ability to analyze enrollment data and develop strategic action plans.
• Proficiency in field‑related software and programs (i.e., Microsoft applications, Google, FACTS, etc.) preferred
• Pass background check

• Complies with policies and procedures established by the Diocese of Savannah in accordance with the philosophy of Catholic Education
• Has an overall knowledge of the school’s mission and can relate specific expertise to these goals
• Reflects in personal and professional life a commitment to Gospel values and their Christian tradition
• Accepts and supports Faith Community not simply as a concept to be taught, but as a reality to be lived in worship, service and interpersonal relationships
• Is punctual in attendance and in the performance of regular duties
• Dresses in a professional manner
• Creates and implements a strategic plan for admissions, including but not limited to:
  • Marketing and advertising (print, television, radio, social media, etc.)
  • Create digital and print marketing and admissions materials
  • Prospective parent programs/events (info sessions, tours, shadow days, etc.)
  • Application process from inquiry to enrollment
• Develop and implement a comprehensive 12-month admissions strategy to achieve annual enrollment goals.
• Serve as the primary point of contact for all prospective families.
• Respond to all inquiries within one business day.
• Develop and implement a prospective family communication plan that provides a minimum of seven personalized touchpoints throughout the admissions process to build relationships, nurture engagement, and increase inquiry‑to‑enrollment conversion.
• Conduct personalized campus tours that highlight the school’s mission, academics, faith formation, and community.
• Guide families through the entire enrollment process using FACTS SIS and Enrollment.
• Maintain accurate admissions records and inquiry pipeline.
• Participate in Open Houses, Shadow Days, and New Family Welcome Events.
• Partner with the Principal to evaluate enrollment trends and establish annual goals.
• Coordinate new student onboarding and orientation.
• Maintain a consistent social media presence showcasing school life.
• Coordinate photography, videos, testimonials, and promotional materials.
• Manage the school’s website admissions content.
• Develop targeted campaigns for preschool, elementary, and middle school recruitment.
• Build relationships with parish communities, preschools, realtors, local businesses, and civic organizations.
• Represent the school at community events, parish events, and local organizations.
• Coordinate ambassador and parent referral programs.
• Assist Advancement with fundraising and stewardship events.
• Monitor and analyze admissions pipeline metrics, including inquiry sources, tour conversions, applications, enrollment, and retention.
• Maintain an accurate admissions dashboard and provide monthly enrollment reports with trends and recommendations to the Principal.

Refer to annual compensation worksheet.

The performance of this position will be evaluated annually by the principal.