Director, Digital Marketing

* Come explore opportunities within committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
*** Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
*
* Position Overview:

Develops, executes and evaluates various digital projects that align with overall business objectives and strategies; these projects will consist of a mix of website, SEO, email, user experience strategies & tactics (appropriate based on brand & target audience). Communicates with and recommends new digital initiatives to Marketing management. This is a key position within Marketing, and the ideal candidate will display potential to advance to further levels of accountability (across brands).  

Indicators of this potential are the ability to articulate actionable strategies, execute initiatives, and deliver results that enhance Brunswick Boat Group’s leadership within its competitive arena.  The ability to listen and learn, apply empathy in development of insights, and collaboratively drive action will be keys to successful fulfillment of the requirements of this role.
** At Brunswick, we have passion for our work and a distinct ability to deliver.
*
* Essential Functions:

* Partner with brand leadership to develop digital strategy and executional plans in alignment with business and brand goals.
* Develops and drives execution of digital capabilities roadmap, integrating brand marketing priorities into digital product mgmt.
* Owns the relationship with the Digital Experience COE, coordinating the product roadmap strategy with the COE, and utilizing the team that reports to them to execute both digital experience (within the framework of that strategy) and digital marketing.
* Facilitate and nurture resilient, productive cross-functional relationships with IT, Sales, Category, and other functions to enhance impact of Marketing contributions to delivery of business results.
* Maintains and increases knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing, ensuring the business’ online presences are best-in-class.
* Lead and influence the evolution of digital marketing capabilities for Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise
* Liaise with Marketing teams across Brunswick Boat Group, Mercury, Navico and dealer base in pursuit of win-win Marketing solutions.
* Define needs, socialize, and maintain comprehensive editorial & activation calendar for website, sometimes including various digital channels like email outreach efforts based on website engagement needs / learning.
* Support and implementation of user-centric campaigns – seasonal, topical, or triggered – across online and engagement channels, including insight articulation, audience segmentation and automation, deployment, optimization, and post-campaign assessment.
* Collaborates with internal stakeholders to establish clarity of purpose for site and develops, orchestrates, and executes upon strategic direction and digital capabilities roadmap.
* Have a strong understanding of the DTC strategy to identify potential growth opportunities, maximize shared value across the business, and define new opportunities and required functionality.
* Own digital measurements and analytics for digital marketing. Standardize reporting. Provides actionable insights to broader team to develop strategies/tactics to drive incremental growth (Global reporting)
* Develops and maintains overall project timelines and associated budgets based on project requests; ensures any risks are evaluated, alleviated and communicated promptly.
* Analyzes data and develops, presents and/or implements recommendations for continuous improvement in Digital Marketing, communicating recommendations/modifications to Marketing management.
* Owns alignment / training of global marketing staff across the…