Social Media Manager

At Fliteboard, we’re building the world’s most loved foiling brand — across powered and unpowered water sports.

In just a few short years we’ve grown from start-up to a global business generating ~$80M in annual sales, with operations and customers across more than 90 countries.

Backed by Brunswick Boat Group, the world’s leading marine products group, we’re entering our next phase of growth — scaling our portfolio, our teams, and our global operations, with ambitions to exceed $200M in revenue over the next three years.

We’re looking for an experienced Social Media Manager to own and lead our global social presence across Fliteboard and FLITELab*, building brand love, engagement, and community through best-in-class content and strategy.

Reporting to the Senior Marketing Manager, you’ll take end-to-end ownership of our social media – from strategy and forward planning to execution, optimisation and community engagement. You’ll be hands‑on, strategic, and deeply connected to our community and watersports culture.

• Own and execute the global social media strategy aligned to brand and business goals
• Lead end-to-end social content — from ideation and briefing through to publishing and optimisation across Meta, You Tube, Tik Tok and Linked In
• Plan and manage forward‑looking content calendars, aligned to launches, events, and seasonal moments
• Actively engage and grow a global community, both on owned channels and in key external spaces
• Lead and grow our Ambassador program in partnership with regional teams
• Support live event coverage, demo’s, and activations
• Track performance, report on KPIs, and continuously optimise based on insights and trends

• 7+ years’ experience in social media or content‑led roles
• Proven ability to plan, prioritise, and execute independently
• Strong strategic thinking paired with hands‑on delivery
• Proven success driving engagement, growth, reach, and traffic across all major social platforms
• Excellent copywriting and visual storytelling instincts
• Experience with video/photo editing and social media management tools
• Highly organised, proactive, and comfortable owning projects end to end
• Strong understanding or experience of surf, foiling, watersports or sporting culture (highly regarded)

You’ll be part of a fearless, passionate team creating iconic products at the forefront of innovation. From Byron Bay to the world, we move fast, think boldly, and put fun and purpose at the heart of everything we do.

👉 Apply now and help shape the future of foiling