Digital Content Manager - Kbtx

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KBTX Media operates the CBS and CW affiliates in Bryan-College Station, Texas, serving an 18-county area known as the Brazos Valley. For nearly 70 years, we've been the dominant choice for local news and entertainment. Our team produces nearly 40 hours of broadcast content each week, along with a constant presence online at
KBTX is routinely recognized among the best in the state by organizations including the Associated Press, RTDNA and the Lone Star EMMY Chapter of the National Academy of Television Arts and Sciences. The station has won four consecutive Texas Association of Broadcasters' Bonner McLane Public Service awards, and in 2023 won a National Edward R. Murrow Award for Digital content. KBTX is also a recent Texas AP Broadcasters/Freedom of Information Foundation of Texas Station of the Year and Texas Associated Press Broadcasters Station of the Year.

The station has launched the careers of many well-known journalists, meteorologists and network executives, and takes pride in helping talent grow quickly into the nation's largest television markets. The work family of KBTX is made up of a group of dedicated, professional and passionate individuals who are the backbone of our daily mission.
Bryan-College Station, Texas is a community of more than 250,000 people and the largest single metro in the Waco-Temple-Bryan DMA. The twin cities have a unique small town feeling, but offer big city amenities, including a vibrant arts community, a city-wide, all-terrain trail system and world-class dining and nightlife. Bryan and College Station are routinely recognized as leaders in quality of life and as one of the fastest-growing communities in the country.
College Station is home to Texas A&M University, the nation's largest university. Aggie home football games attract more than 100,000 in the stands, with tens of thousands more camped outside celebrating at tailgates during football weekends. Learn more about KBTX at

KBTX News 3 is seeking a motivated digital manager to serve as the station's Digital Content Manager. The Digital Content Manager will oversee  and a robust group of social platforms. They are responsible for supervising and coordinating KBTX's digital properties with a focus on maintaining the station's leading edge in digital content.

• KBTX News 3 is seeking a motivated digital manager to serve as the station's Digital Content Manager.
• The Digital Content Manager will oversee  and a robust group of social platforms.
• They are responsible for supervising and coordinating KBTX's digital properties with a focus on maintaining the station's leading edge in digital content.
• A successful candidate will develop and implement a competitive digital strategy focused on growing available content and audience.
• The Digital Content Manager will work side-by-side with news management, producers, anchors, and reporters.
• The DCM will be responsible for training staff, establishing best practices, and creating an environment that actively engages all newsroom employees in digital and social participation through accountability.
• The DCM will also spearhead the implementation of a digital-exclusive content channel with a focus on delivering timely and relevant content to our Connected TV audience.
• The Digital Content Manager works within the news department and reports to the News Director.

• Significant experience in digital analytics and planning for digital content
• A proven record of success in production and distribution of digital content
• Proven leadership skills and excellent news judgment
• Success in growing an organization's social and digital footprint, especially within key demographics
• Strong writing skills and a background in digital news
• A community-minded spirit and vision to expand the stations' outreach through impactful events
• A passion for production and storytelling, combined with an unwavering commitment to journalistic ethics and standards
• Ability to work with all digital…