CRM Campaign Manager

Locations

Locations include Austin, Bryan, Killeen, and Waco. This is an in‑office position.

Daniel Stark Injury Lawyers is seeking a CRM Campaign Manager to own and scale our CRM strategy across six Texas markets. This role is responsible for lifecycle marketing, database management, and campaign execution that turns top‑of‑funnel awareness into long‑term brand trust and client conversion.

This position primarily owns CRM strategy, campaigns, and database management, while supporting content, SEO, and reputation initiatives as they relate to CRM performance and audience nurturing.

• CRM Database Ownership: Manage CRM databases for new leads, active/former clients, B2B referral partners, and event audiences. Ensuring messaging promotes education, prevention, referrals, and brand trust. Identify opportunities to keep Daniel Stark top of mind for future legal needs.
• Email Campaign Execution: Plan, design, schedule, and deploy email and SMS campaigns across multiple audiences while owning campaign calendars, segmentation, automation workflows, and performance analytics. Write and edit CRM‑focused copy for email and SMS campaigns, lead forms and lead magnets, CRM‑driven Linked In and B2B communications, and website and blog content. Partner closely with design and social teams to ensure consistent brand voice and visual alignment across all channels.
• Database & Segmentation Management: Manage CRM data and database integrity by maintaining strong data hygiene, segmentation, tagging, and compliance standards. Collaborate with internal teams, including New Client, Legal, Community, and Referrals, to improve data capture at the source, grow and enrich the CRM database, and enhance targeting and personalization. Establish, document, and enforce best practices for opt‑ins, list growth, and ongoing compliance.
• Performance Optimization: Monitor CRM performance, including open rates, click‑through rates, conversions, unsubscribes, and deliverability, and build recurring performance reports with actionable insights for marketing leadership. Continuously test and optimize subject lines, messaging, timing, and customer journeys, and make data‑backed recommendations to improve engagement and ROI. Ensure CRM campaigns align with SEO and keyword strategies by reinforcing top‑of‑funnel education and supporting search visibility and AI/LLM discovery, while collaborating with SEO partners to ensure CRM messaging complements broader content initiatives.
• Reputation Management: Manage the firm’s reputation by overseeing industry awards and recognitions, including researching credible opportunities, maintaining submission calendars and deadlines, and coordinating internal inputs and approvals. Integrate awards and recognition into CRM campaigns and marketing materials to reinforce trust, authority, and brand credibility.

• 3–5 years of experience in CRM or email/SMS marketing
• Hands‑on experience with CRM platforms (Salesforce and/or Active Campaign preferred)
• Strong understanding of email and SMS best practices, compliance, and deliverability
• Proven experience building audience segmentation, automation workflows, and lifecycle journeys
• Strong copywriting and editing skills, with working knowledge of AP Style
• Ability to research topics and translate long‑form content into clear, effective CRM messaging
• Data‑driven mindset with a focus on testing, optimization, and continuous improvement

• Experience creating light design assets using Canva (or similar tools)
• Advanced proficiency in Microsoft Excel for data organization, reporting, and analysis
• Strong research and analytical skills, including audience and keyword intent alignment
• Highly organized, strategic thinker capable of managing multiple campaigns and deadlines
• Comfortable working cross‑functionally with internal teams and external partners

• $50K base salary per year based on experience and potential.
• Medical, dental, vision, life, and supplemental insurance are available
• 401(k) plan; 4% company contribution match
• Gold’s Gym Membership Discount
• Organized team building
• In‑office perks, including the good snacks,…