Social Media Coordinator Intern

Accountability

Summary:

The Social Media Intern is accountable for creating and executing timely, on-brand social media content that promotes the hotel, its outlets, and community involvement. This role supports the hotel's overall marketing strategy by maintaining a positive brand image, increasing engagement, and collaborating with internal teams to highlight events, initiatives, and guest experiences.

Education & Experience:

* Currently pursuing or recently completed coursework in Marketing, Communications, Hospitality, Digital Media, or a related field preferred

* Strong understanding of social media platforms and digital communication

* Strong writing skills with an eye for detail

* Comfortable with photography and short form video capture and editing

* Understanding of analytics and social performance metrics

* Familiarity with the Bryan/College Station is a plus

Tools & Equipment:

* Ability to operate a computer, telephone, printer, fax machine, and other standard office equipment

* Proficiency with mobile devices for content creation

* Comfortable using basic software, social media platforms, and digital tools

Work Environment:

* Primarily office-based with frequent movement throughout the hotel and event spaces

* Attendance at hotel and community events, which may include evenings or weekends

* Long hours may be required during events, campaigns, or peak activity periods

Mental & Cognitive Requirements:

* Ability to convey information and ideas clearly, both verbally and in writing

* Strong problem-solving skills, including the ability to anticipate, identify, and resolve workplace issues

* Ability to evaluate multiple options and make timely, accurate decisions

* Capacity to assimilate and analyze information from multiple sources and adapt to changing priorities

* Effective listening skills with the ability to understand and address concerns from team members and guests

* Ability to understand basic financial information, data, and perform basic arithmetic functions

Physical Requirements:

* Sedentary work environment with occasional exertion of up to 10 pounds of force

* Ability to sit or stand for extended periods of time

* Manual dexterity to operate standard office equipment

* Visual and auditory ability sufficient to perform job duties effectively

Duties & Functions

Essential:

* Capture and curate high quality photo and video content highlighting the hotel, rooms, amenities, events, dining and local experiences

* Develop, schedule and publish content across social media platforms

* Write compelling captions that align with LaSalle Hotel's brand voice and tone

* Monitor comments, message, and reviews, responding in a timeline and professional manner

* Track social media performance and provide regular reports with insights and recommendations

* Assist with influencer partnerships and content collabs as needed

* Attend hotel events and community initiatives to capture live content and promote community engagement

* Coordinate with Sales and F&B teams to help create marketing collateral and promotional content

* Support social media campaigns, activations, and interactive marketing efforts

* Stay current on social media trends and share ideas with leadership

* Strong interest in social media, marketing, hospitality, or communications

* Comfortable creating content using a mobile device and basic editing tools

* Familiarity with Instagram, Facebook, Tik Tok, and similar platforms

* Creative, organized, and detail-oriented

* Ability to work flexible hours, including some evenings or weekends

Marginal:

* Other duties as required | Participate in all hotel and departmental meetings as requested

What You'll Gain:

* Hands-on experience in hospitality and brand marketing

* Portfolio-ready content and real-world campaign exposure

* Mentorship and collaboration with hotel leadership