Store Manager, Retail & Store Manager

Summary

The Store Manager is responsible for building and supporting a high‑performing sales culture, maintaining a strategic view of store talent needs, recruiting and developing talent, analyzing relevant data to inform store‑specific strategies, and championing Ashley’s Core & Growth Values to create a strong brand perception so that the store becomes the destination of choice for home furnishing needs. The Store Manager also hires, trains, supervises, and develops Sales Managers and other store employees, oversees overall operational functions of the store, and maintains compliance with company policies to ensure the delivery of an exceptional in‑store experience for every guest, resulting in increased store sales, profitability, and customer loyalty.

• Recruit, onboard, train, supervise, develop, and motivate a team of Sales Managers, sales associates, cashiers, customer service, and support staff.
• Cultivate a positive and collaborative work environment that fosters high performance and low turnover.
• Conduct or oversee performance reviews and provide ongoing coaching and development opportunities.
• Ensure strategic engagement – e.g., lead huddles that align every decision in the store with the company strategy.
• Serve as a role model of Ashley’s Core & Growth Values.
• Design/shape the vision for training content provided to all associates.

• Develop and implement sales and promotions to achieve sales targets and exceed revenue goals.
• Analyze sales data and identify areas for improvement.
• Motivate and coach store team to deliver exceptional customer service and close sales.
• Develop sales and profit goals.
• Help establish Ashley as the premier destination in the market for home furnishings.
• Have a strong understanding of selling system/standards for selling aligned to company strategy – high performing sales culture.
• Use of analytics/insights to take advantage of hidden opportunities/ improve selling.

• Ensure smooth operation of all store functions, including merchandising, inventory management scheduling and cash handling.
• Maintain a clean, organized and visually appealing showroom environment.
• Negotiate contracts and manage relationships with vendors and suppliers.
• Manage and optimize inventory levels to meet customer demand and minimize cost.
• Create enticing visual presentation (e.g., knowing what “good” looks like and partnering with the visual team to optimize) and consistent maintenance of the store.
• Help create general associate standards and support for the guest.
• Participate in training program for sales and operations activities (e.g., selling is more than just active engagement with the guest – store must be set right to win).
• Provide relevant insights on offers, assortment and selling process/standards to ensure success is expanded.
• Pursue opportunities to reduce waste (cost) and enable reinvestment in the business (growth).
• Inventory management (protect profit everywhere to enable continued investment in sales drivers).
• Assortment optimization (e.g., velocity walks/optimizing the floor to win in the local market).
• Maintain an efficient warehouse and product lifecycle plan (e.g., manage costs and ensure relevant assortment on the floor).

• Foster a customer‑centric culture throughout the store.
• Exceed customer expectations by providing exceptional service and resolving any issues promptly and professionally.
• Empower store team to resolve customer issues efficiently and with empathy.
• Track and analyze customer feedback to identify areas for improvement.
• Develop and maintain strong relationships with customers, building loyalty and repeat business.
• Customer Engagement/ Full Customer Lifecycle Management

• Develop and manage store budgets, ensuring efficient and responsible use of resources.
• Monitor key financial metrics and track progress against targets.
• Report on financial performance to management.

• Maintain reliable attendance.
• Actively participate in departmental meetings, training, and education. Assist with training other…