Marketing Specialist

Description

Starting salary is dependent on applicant qualifications and experience.

The Marketing Specialist for the Community Relations & Destination Services Department plays a key role in supporting the City’s marketing and promotional efforts, with a strong focus on branding, graphic design, and video production. Reporting to the Department Director, this position leads the creative development and execution of visual content for the Discover Buda, TX brand, City-sponsored events, and tourism initiatives, including sports tourism.

Responsibilities include developing and implementing marketing and advertising campaigns, which include designing print and digital materials and producing videos that ensure brand consistency and effectively engage the community. The ideal candidate combines creative talent with technical skills and a strategic mindset to enhance the City’s visibility and public engagement.

The following duties are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related, or logically assigned to the position.

• Develops and maintains brand concepts and visual standards for City programs, projects, events, and tourism initiatives to ensure consistent and recognizable public-facing communications.
• Develops the annual advertising plan, administers related contracts, and oversees the production and placement of advertising materials to use resources effectively and expand awareness of the City and Discover Buda, TX brands.
• Creates accessible digital content and campaign assets, including forms, surveys, interactive documents, webpages, and mobile content, to provide clear and engaging information to residents, visitors, and community partners.
• Researches market conditions, audience interests, and industry trends and collaborates with the Director to develop marketing strategies that increase awareness of City services, tourism opportunities, and the Buda brand.
• Identifies storytelling opportunities and develops written, photographic, audio, and video content about City activities, events, businesses, residents, and attractions to strengthen community engagement and promote Buda as a destination.
• Plans, schedules, records, and edits recurring video features using appropriate camera, audio, lighting, and editing equipment to deliver accurate, professional, and engaging multimedia content.
• Conceptualizes, designs, and produces print and digital marketing materials, including brochures, billboards, magazines, flyers, merchandise, guides, and promotional items, to support City and tourism campaigns while maintaining brand consistency.
• Writes copy, designs images and layouts, coordinates printing, and supports distribution of City publications, including news magazines and dining and entertainment guides, to provide timely information and promote local attractions and businesses.
• Creates, schedules, and monitors content for social media platforms; engages appropriately with followers, regional partners, and potential influencers; and maintains consistent branding to expand digital reach and encourage public participation.
• Maintains City and related websites, coordinates updates with department communicators, and reviews content for accuracy, accessibility, timeliness, and brand consistency so the public can reliably access current information.
• Implements monthly marketing and social media plans and analyzes website, advertising, and social media performance data to recommend adjustments that improve outreach and campaign effectiveness.
• Identifies and coordinates opportunities to promote Discover Buda, Tx and visitor services at community, tourism, and…