Manager, Creative

Overview

Purpose of Role
The Audio Marketing Operations Department exists to drive profitable growth by translating deep understanding of short and long-term products and marcomm strategies across YCA and YCJ into scalable, high-impact marketing operations. Through execution and continuous improvement, the team designs and runs efficient operating models that balance speed and quality.

Key Accountabilities Include

• Ensure projects and assets deliver business impact
• Ensure achievement of department KGIs and KPIs
• Ensure the strategic direction of Audio aligned with YCJ
• Ensure a climate that attracts, engages, inspires, and develops team members

Primary Responsibilities Include

• Manage and coordinate creative projects with external marketing/ad agencies
• Manage and secondarily create in-house and agency creative assets:
  Video, Print, Web Design, E-mail, Interactive e-Learning
• Coordinate with YCJ marketing teams to ensure global asset alignment

Core Functional Competencies

• Accessibility:
  Design and develop websites and content that people with disabilities can use
• Business Acumen:
  Understand how the business works, including how YCA makes money and achieves goals
• Design:
  Create visual content to effectively share product and brand attributes with target audiences
• Project Management:
  Plans, organizes, and manages tasks and resources to bring about successful completion of a specific project
• Marketing Communication Integration:
  Integrate marketing communication campaigns across modes and channels

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Instills Trust
• Drives Results
• Manages Conflict
• Develops Talent
• Ensures Accountability

Ideal

• Experience working with external agencies
• Experience with multi-media, graphic design, production, and software
• Experience with SCORM
• Experience with Tridion and Magento, including the ability to update and publish pages safely
• Demonstrated success working in a fast-paced and dynamic working environment
• Budget management
• Proficiency with MS Office Tools

Preferred

• 5+ years working with content creation: video, email, print, web, LMS and 3+ years working with external agencies
• Experience working for or with a Japanese organization
• Experience with CRM, ESP, and CDP tools for email campaigns
• Familiarity with SEO and WCAG best practices
• Familiarity with AI to enhance efficiency and scalability in operations
• Experience in similar roles within audio product categories for both consumer and professional markets
• Adobe Illustrator/Photoshop
• People management

The hiring range for this position is $108,000 - $117,200 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.

Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• In-office events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
• Inclusive and passionate culture

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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