Senior ​/ Lead UI​/UX Designer – Shopify Ecommerce

Gurunanda is a fast-growing consumer wellness brand dedicated to creating innovative products that support healthier lifestyles. As we continue to scale our direct-to-consumer ecommerce business, we are looking for exceptional talent to help us create world-class digital experiences that inspire customers and drive growth.

Gurunanda is a fast-growing consumer wellness brand dedicated to creating innovative products that support healthier lifestyles. As we continue to scale our direct-to-consumer ecommerce business, we are looking for exceptional talent to help us create world-class digital experiences that inspire customers and drive growth.

Gurunanda is seeking a Senior / Lead UI/UX Designer to own the design vision, system, and roadmap for our Shopify storefront experience
.

This is a strategic and hands-on design leadership role where you will define our ecommerce design direction, build and govern our design system, lead UX research and experimentation, and partner closely with product, ecommerce, marketing, and engineering teams to deliver high-performing digital experiences.

The ideal candidate understands that great ecommerce design is not only visually compelling — it is measurable and business-driven. You will connect design decisions to key business outcomes including conversion rate, average order value (AOV), customer retention, engagement, and overall brand experience.

You will be the voice of the customer experience and a key partner in shaping the future of Gurunanda’s digital storefront.

Salary Range: $100,000 - $140,000 per year (based on experience, skills, and qualifications)

• Own the end-to-end UX/UI strategy for Gurunanda’s ecommerce storefront, aligned with brand identity and business growth objectives.
• Audit and improve the customer journey across:
• Homepage
• Product detail pages (PDP)
• Collection pages (PLP)
• Navigation
• Mobile experience
• Checkout flow
• Identify UX opportunities that improve:
• Conversion
• Customer trust
• Engagement
• Retention
• Build and maintain a prioritized design roadmap tied to measurable business outcomes.
• Partner with Ecommerce, Marketing, Product, and Engineering leaders to translate business goals into impactful design solutions.
• Advocate for customer-centric design decisions across the organization.

• Build, own, and evolve a scalable design system and component library for the Shopify storefront.
• Establish and maintain standards for:
• Typography
• Layout
• Color
• Visual hierarchy
• Interaction design
• Motion
• Lead design experiences across:
• Homepage
• Collection pages
• Product pages
• Checkout experience
• Subscription journeys
• Loyalty programs
• Marketing campaign landing pages
• Ensure designs follow accessibility best practices, including WCAG 2.1 AA standards.
• Create consistent and high-quality user experiences across all digital touchpoints.

• Lead UX research initiatives including:
• User interviews
• Usability testing
• Heatmaps
• Session recordings
• Customer behavior analysis
  
  Analyze customer insights using tools such as:
• GA4
• Hotjar
• Microsoft Clarity
• A/B testing platforms
• Develop and manage an experimentation roadmap in partnership with Ecommerce and Growth teams.
• Use data-driven insights to improve:
• Conversion rate
• Customer experience
• Checkout performance
• Retention
• Define UX metrics and reporting frameworks to demonstrate design impact.

• Collaborate closely with frontend and backend developers to ensure:
• Technical feasibility
• Responsive implementation
• Pixel-perfect execution
• Performance optimization
• Review development work and provide UX/UI feedback before launch.
• Serve as the final design quality checkpoint for customer-facing experiences.
• Mentor designers and developers on:
• UX principles
• Design systems
• Interaction patterns
• Best practices
• Establish documentation and guidelines to ensure design knowledge is scalable and accessible.

• 6+ years of professional UI/UX design experience, with 3+ years in a Senior or Lead capacity.
• Proven experience owning ecommerce UX/UI strategy and design systems.
• Strong experience designing for:
• Shopify
• Shopify Plus
• DTC…