General Manager, Soccer

Responsibilities

• Identify and secure new partnerships with preschools, daycare centers, elementary schools, parks and recreation departments, community centers, and sports facilities to drive revenue growth and business expansion.
• Establish revenue and enrollment targets and develop action plans to achieve them.
• Develop and implement strategies to increase enrollment in classes, camps, clinics, and seasonal programs.
• Identify opportunities to generate revenue through new programs, birthday parties, private lessons, camps, and special events.
• Negotiate and manage partnership agreements and facility contracts.
• Develop and maintain strong relationships with schools, childcare providers, community organisations, and facility partners to support long-term growth.
• Analyze operational performance, enrollment metrics, revenue reports, and key performance indicators (KPIs) to identify opportunities for improvement.
• Represent Soccer Stars at community events, school fairs, festivals, and networking events to increase brand awareness and generate new business opportunities.
• Lead daily operations and administrative functions across multiple locations within the territory.
• Recruit, train, mentor, and evaluate coaching staff to ensure consistent, high-quality delivery of the Soccer Stars curriculum.
• Manage coach schedules, staffing levels, and resource allocation to ensure smooth program execution and maximize operational efficiency.
• Oversee program logistics, including class schedules, facility coordination, equipment management, and operational readiness.
• Monitor program quality and conduct regular evaluations to ensure consistency across all locations.
• Collaborate with the marketing team to execute promotional campaigns, referral programs, and special offers that support enrollment growth.
• Provide on-field coaching support when needed to maintain program quality, support team development or mitigate last min cancellations.
• Identify and implement process improvements to enhance efficiency, scalability, and the overall customer experience.
• Ensure compliance with company policies, safety standards, risk management procedures, and local regulations.
• Maintain the highest standards of program quality, safety, and customer service to maximize customer satisfaction and retention.
• Develop and maintain strong relationships with school administrators, childcare centre directors, camp directors, partner facilities, and community leaders.
• Uphold Soccer Stars’ customer service promise with fast and friendly communication, and keep customers informed with latest updates (rescheduling, cancellations) in a professional way.
• Manage customer inquiries, resolve concerns promptly, and ensure an exceptional experience for children, families, and partners.
• Go-to person for coaches with regular check-ins to encourage growth, share feedback and celebrate wins.

• Bachelor's degree in Business, Sports Management, Education, Hospitality, Recreation, or a related field preferred.
• 3+ years of experience in sales, business development and revenue growth.
• 1-3 years of experience in operations management in a service-based organization.
• Experience working with schools, childcare centers, community organizations, or youth programs is preferred.
• Soccer or sports background is preferred but not mandatory.
• Personal vehicle for transportation
• ** Key Skills **
• Strong sales and business development skills
• Client relationship skills with a customer-focused mindset
• Proven leadership and team management skills
• Operational management & organizational skills
• Time management with ability to manage multiple priorities
• Passionate for working with children
• Energetic, fun-loving, friendly, outgoing personality
• Self-motivated with attention to detail
• Excellent communication and interpersonal skills
• Ability to wear multiple hats with a roll-up-your sleeves attitude
• Proficient in Microsoft or Google suite

Demonstrates strong sales and business development capabilities, with a focus on client relationship management and operational efficiency. Proven ability to lead teams, manage multiple priorities, and enhance customer experiences in service-based environments.

• Sales And Business Development
• Client Relationship Management
• Operational Management
• Team Leadership
• Program Quality Assurance

• Revenue Growth
• Enrollment Strategy Development
• Partnership Negotiation
• Operational Performance Analysis
• Program Logistics Management

• Excellent Communication
• Interpersonal Skills
• Time Management
• Customer-Focused Mindset
• Energetic Personality

• Youth Programs
• Community Organizations
• Childcare Centers
• Sports Management
• Service-Based Organization

• Microsoft Suite
• Google Suite