Customer Insights & Category Manager

$90,000 - $110,000 per year

Buffalo, NY

Full-Time | Exempt

Rosina Food Products is seeking a strategic and analytical Customer Insights & Category Manager to join our Sales & Marketing team. This role is ideal for someone who enjoys turning data into actionable business strategies while partnering closely with Sales, Marketing, and retail customers.

You’ll play a key role in helping grow our Meatball and Pasta categories by combining customer insights, syndicated data, shopper analytics, and category management best practices to develop recommendations that drive business growth.

This position offers excellent career growth and the opportunity to develop into a senior commercial leadership role within our organization.

• Develop category growth strategies using syndicated and retailer data.
• Identify category, shopper, and marketplace trends.
• Build customer-specific recommendations for assortment, pricing, merchandising, promotions, and shelf optimization.
• Monitor competitive activity and identify opportunities for growth.
• Support innovation, new product launches, and distribution expansion.

• Deliver meaningful customer and market insights that support strategic business decisions.
• Develop dashboards and recurring business reports for Sales, Marketing, and Leadership.
• Analyze customer performance, market share, distribution, pricing, and promotional effectiveness.
• Translate complex data into clear business recommendations and executive presentations.
• Support annual planning, strategic initiatives, and new product development through data-driven analysis.

• Partner with retail customers and internal sales teams to deliver category reviews and business updates.
• Participate in customer meetings and present category recommendations backed by data.
• Support Joint Business Planning, line reviews, assortment discussions, and merchandising initiatives.
• Build collaborative relationships with retail merchandising and category teams.

• Utilize Circana (IRI), NielsenIQ, Retail Link, retailer POS data, and other syndicated data sources.
• Create reports and dashboards using Excel, Power BI, and presentation tools.
• Analyze business performance and identify opportunities to improve category performance.
• Recommend improvements to reporting tools, analytics, and category management processes.

• Bachelor's degree in Business, Marketing, Economics, Finance, Analytics, or a related field.
• 3-5+ years of experience in:
  • Category Management
  • Customer Insights
  • Shopper Insights
  • Category Analytics
  • Sales Strategy
  • Consumer Packaged Goods (CPG)
• Experience utilizing syndicated data such as:
  • Circana (IRI)
  • NielsenIQ
  • Retailer POS data
  • Walmart Retail Link
• Advanced Microsoft Excel and PowerPoint skills.
• Excellent analytical, presentation, and communication skills.
• Ability to translate data into actionable business recommendations.

• Experience with Power BI or Tableau.
• Experience with planogram software (Blue Yonder, Apollo, or similar).
• Experience working directly with retailers and customer category teams.
• MBA or advanced degree preferred.
• Experience with in the food, grocery, or CPG industry.

• Thinks strategically while remaining highly analytical.
• Enjoys solving business challenges through data.
• Can confidently present insights to customers and leadership.
• Builds strong partnerships across Sales, Marketing, and Customer teams.
• Is curious, proactive, and continuously looking for opportunities to grow the business.

Minimal travel is expected. Occasional travel may be required for customer meetings, retailer visits, category reviews, and industry events.

At Rosina Food Products, you'll have the opportunity to influence…