Marketing Specialist

Power Drives, Inc. is a Buffalo‑based manufacturer specializing in custom‑engineered hose, tube, and fluid conveyance systems for a wide range of industrial and mobile equipment applications. Founded in 1946, PDI is known for delivering high‑quality, reliable solutions backed by strong engineering expertise and decades of industry experience.

The Marketing Specialist supports the planning and coordination of initiatives that strengthen brand presence, enhance customer engagement, and drive revenue. The role focuses on vendor management, CRM administration, and cross‑functional alignment rather than hands‑on campaign execution. Ideal candidates are organized, analytical, and effective at managing processes and external partners.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–5 years of experience in marketing or CRM‑related roles.
• Experience with CRM platforms (e.g., Hub Spot, Salesforce, Zoho).

• Strong organizational, communication, and project management skills.
• Ability to analyze data and provide actionable insights.
• Skilled in managing multiple vendors and internal stakeholders.
• CRM administration
• Vendor and project coordination
• Analytical thinking
• Clear communication
• Attention to detail
• Cross‑functional collaboration

• Vendor & Campaign Coordination
• Act as the main contact for marketing agencies and vendors.
• Oversee timelines, deliverables, and approvals for outsourced campaigns.
• Ensure vendors receive required assets and direction.
• Review vendor performance and campaign reporting.
• Align vendor activities with business objectives.

• Serve as the primary administrator for the company CRM.
• Maintain data quality, segmentation, and list hygiene.
• Build and manage dashboards, reports, and workflows.
• Train internal users and resolve CRM issues.
  
  Partner with IT or CRM consultants on system improvements.
• Content & Asset Management
• Draft briefs, review content, and ensure brand consistency.
• Manage content calendars and coordinate stakeholder approvals.
• Maintain organized libraries of marketing assets and brand guidelines.

• Monitor website content and coordinate updates.
• Support SEO and analytics by gathering data and sharing insights.
• Track performance across channels and prepare leadership reports.

• Conduct competitive and customer research.
• Provide insights to guide vendor strategy and internal decisions.

• Coordinate communication across marketing, sales, product, and leadership.
• Manage project timelines, updates, and documentation.
• Support budget tracking and vendor invoicing.

Pay Range: $53,.

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job’s compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

While performing the duties of this job, the employee is regularly required to sit for extended periods, use hands to operate a computer and other office equipment, and communicate effectively via phone and email. The employee may occasionally be required to stand, walk, reach with hands and arms, and lift or move items weighing up to 10 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

2026 Buffalo's Business First Best Places To Work Finalist