Global Digital Marketing Manager

Global Digital Marketing Manager

Location:

Buffalo, NY, US, 14213

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in food service, retail, in-store bakery, deli, and prepared foods, among others.

Working in 100 locations globally, with annual sales exceeding $4billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

The Manager, Global Digital Marketing leads Rich’s global digital ecosystem across websites, analytics, and internal digital platforms owned by Global Marketing. This role strengthens Rich’s digital brand presence worldwide by ensuring consistent, high‑performing website experiences; delivering actionable digital insights to global, regional, and senior leadership stakeholders; and governing key Global Marketing technology platforms that power digital engagement and organizational enablement.
The role is a central connector between Global Marketing, regional markets, the global web agency of record, enterprise data partners, and internal digital technology teams to ensure digital excellence across markets.

• Lead and oversee  and 20+ global market websites to ensure best-in-class digital experiences, brand consistency, and operational excellence
• Partner closely with Rich’s global web agency of record to manage and prioritize website enhancements, UX improvements, A/B testing, and technical upgrades.
• Oversee new market website rollouts, including planning, requirements documentation, development coordination, localization, QA, and launch.
• Serve as the primary interface between the agency project manager and regional teams, ensuring clear communication, alignment, and project execution across markets.
• Maintain global governance of CMS permissions, privacy standards, security protocols, accessibility guidelines, templates, components, and content standards—ensuring the global web ecosystem is compliant, protected, and inclusive.
• Lead Rich’s global SEO/SEM strategy, including keyword optimization, metadata management, technical SEO, and analytics-driven enhancements.
• Monitor site performance, stability, and integrations—proactively managing breakpoints, quality issues, and user experience opportunities.
• Ensure end-to-end ownership of privacy, security, and accessibility across all global websites, including accessibility standards, global privacy compliance, and security best practices.
• Identify and champion global website innovation opportunities that elevate customer experience, brand storytelling, and digital business impact.

• Drive the global digital analytics practice that informs strategic planning, performance measurement, and optimization across regional teams and senior leadership.
• Oversee and prioritize analytics initiatives based on business impact, strategic alignment, and resource availability, ensuring insights meet the needs of both regional and enterprise stakeholders.
• Lead collaboration with global analytics resources and partner with Enterprise Data to influence data models, tagging standards, ETL flows, and measurement frameworks that support digital reporting.
• Guide development of dashboards, KPI frameworks, benchmarks, and reporting standards for websites, campaigns, and Global Marketing digital platforms.
• Translate complex data into clear, actionable insights and recommendations for cross-functional partners.
• Support global measurement governance to ensure consistency, accuracy, and data integrity across markets and platforms

• Serve as the business owner for Global Marketing’s internal digital technology platforms, ensuring they are optimized, governed, and strategically…