Sr Digital Marketing Manager

Full time | Adams Limitless Inc | United States

Posted On 06/01/2026

Work Experience 7-9 years

100000

City Buffalo

State/Province New York

14301

Senior Digital Marketing Manager

Position:
Full Time
-Office Based

Hours:

8am
-4:30pm

Travel:
Approximately 5–10%

Salary: $100K+ + Bonus + Industry leading 401K

About the Opportunity

• Apply now to join a recession proof fast growing industry with our global fall protection client as their newest Sr Digital Marketing Manager.
• Support and influence 5+ business units nationally , helping drive sales and marketing growth at scale.
• Play a key role in a period of accelerated expansion where digital marketing is a primary growth lever.
• Operate at the intersection of global brand standards and local market execution.
• Opportunity to make a visible impact within a complex, multi-entity organization.

The Role

• Strengthen and scale digital marketing performance across multiple business units.
• Maintain strong digital execution within the largest and most complex core business.
• Blend strategic leadership with hands-on execution where required.
• Enable other teams through structure, coaching, and performance accountability.
• Improve lead quality, increase marketing contribution to sales, and establish consistent performance discipline.

Primary Responsibilities – Core Business Unit Leadership

• Own and optimize PPC strategy with a focus on qualified lead growth and cost efficiency.
• Lead SEO strategy and collaborate on content planning aligned to buyer intent.
• Plan, execute, and optimize multi-channel campaigns across paid media, organic search, email, and landing pages.
• Develop and maintain dashboards tracking lead volume, channel performance, product categories, and trends.
• Pilot new digital tactics and campaigns prior to scaling across other business units.

Multi-Business Unit Enablement and Support

• Act as a strategic digital partner to marketing leads and general managers across supported units.
• Conduct regular performance and strategy check-ins to review results and priorities.
• Provide guidance on PPC structure, keyword strategy, landing-page optimization, content alignment, and email strategy.
• Support product launches, seasonal initiatives, and growth campaigns across regions.
• Reinforce global marketing standards while adapting execution to local market needs.
• Identify capability gaps and deliver training or frameworks to improve execution quality.

Direct Ownership of Smaller or Under-Resourced Business Units

• Manage PPC and digital campaigns end-to-end for units without dedicated marketing resources.
• Partner with local teams to develop blogs, product pages, and email assets.
• Establish baseline KPIs, benchmarks, and growth targets where none exist.
• Ensure smaller units operate with the same performance discipline as larger teams.

Reporting, Analytics, and Performance Communication

• Build and maintain standardized reporting dashboards across all supported business units.
• Track MQL performance against prior-year benchmarks and agreed growth targets.
• Deliver monthly performance summaries outlining results, trends, risks, and recommended actions.
• Provide clear, data-backed insights to marketing leads and general managers.
• Maintain consistency and credibility in how digital performance is measured and communicated.

What Success Looks Like

• Sustained improvement in MQL volume and quality across all supported business units.
• Strong, scalable digital performance maintained within the core business.
• Organization-wide visibility into digital performance and outcomes.
• Improved digital maturity and execution quality across marketing teams.
• Clear alignment between marketing activity and sales growth objectives.
• Trusted partnership with business unit leaders and global marketing leadership.

Experience and Background

• 8+ years of digital marketing experience with deep expertise in PPC and SEO.
• Proven success driving lead generation and pipeline contribution in B2B environments.
• Strong experience executing multi-channel digital marketing campaigns.
• Advanced analytical and reporting skills, including dashboard development.
• Ability to coach and elevate marketers at varying experience levels.
• Comfort…