Digital Communications Specialist; Map & Wayfinding Solutions

Digital Communications Specialist (Map & Wayfinding Solutions) Position Information

Title:

Digital Communications Specialist (Map & Wayfinding Solutions)

Department:
Office of University Communications

Posting Link: https://(Use the "Apply for this Job" box below)./60978

Job Type: Full‑Time

Navigating a large university should feel seamless, informative, and welcoming—and at the University at Buffalo (UB), we are reimagining that experience. If you are a digital communications professional who thrives at the intersection of content, user experience, and technology, UB has an exciting opportunity for you as the Digital Communications Specialist (Map & Wayfinding Solutions) in the Division of University Communications (UC).

In this newly created role, you’ll help shape and steward UB’s next‑generation enterprise map and way finding platform—an essential digital experience that connects people to places, enhances accessibility, and brings our campuses to life. Join New York’s flagship and one of the nation's leading public research universities to help build a more connected, navigable, and inclusive UB.

University Communications provides strategic leadership for UB’s communications and marketing, including news media relations, brand management, creative design, and digital strategy. Within this framework, the Digital Communications Specialist (Map & Wayfinding Solutions) will lead content coordination and governance for UB’s enterprise digital map and way finding product. This position ensures that map content is accurate, accessible, on‑brand, and audience‑centered. The incumbent will manage coordination with Facilities and UBIT, as well as with units responsible for specific data layers (e.g., parking, dining, accessibility routes, points of interest).

Working collaboratively with a cross‑divisional stakeholder committee, the specialist will help align product evolution—such as feature prioritization and data layer expansion—with institutional priorities and user needs.

The role involves developing documentation, workflows, and standards that empower decentralized data contributors while maintaining institutional consistency. The position requires exceptional communication and project coordination skills, a strong understanding of digital content management, and the ability to work effectively across a complex, collaborative enterprise environment.

• Serving as the day‑to‑day business owner of the map and way finding platform.
• Leading content management, contributor training, and cross‑divisional coordination.
• Co‑developing the product roadmap in partnership with Facilities and UBIT.
• Chairing (or co‑chairing) the enterprise map governance committee.
• Ensuring the map platform evolves to meet user expectations and institutional standards for accessibility, inclusivity, and brand integrity.
• Supporting UC digital products, content initiatives, and process improvements, as needed.

Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options, and an option for a hybrid work modality. We focus on creating and sustaining a healthy mix of work, personal, and academic pursuit—all in an effort to support your work‑life effectiveness. Visit our benefits website to learn about our benefit packages.

The University at Buffalo (UB) is one of America’s leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. A member of the prestigious Association of American Universities (AAU), UB’s research, creative activity and people positively impact the world. Like the city in which it resides, UB is distinguished by a culture of purposeful ambition, radical empathy, bold participation and a global perspective.

Visit our website to learn more about the University at Buffalo.

Under the Vice President for Communications, the Division of University Communications (UC) is responsible for providing strategic leadership for institutional…